Welcome to The 2020 Great Big List of SaaS Stats and Benchmarks! By 2021, the global SaaS workload is poised to reach 380 million. Source: Anderson Frank 89% For 89% of SaaS businesses, new customer acquisition is the top growth activity. Source: Invesp 20% According to the SaaS sales benchmarks, software development companies with an annual […]
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The Great Big List of SaaS Stats and Benchmarks
Summed up quite simply by the old adage “knowledge is power”, the value of information has been reinforced time and time again. with this in mind, let’s take a journey into the wonderful world of SaaS stats and benchmarks! The median cost for a SaaS company to acquire a dollar of new customer revenue is […]
SaaS Marketing Roadmap
SaaS Marketing Roadmap for SaaS Leaders In 11+ years as a SaaS CMO, I made plenty of mistakes en route to capital efficient customer acquisition. This collection of articles was chosen to help you avoid some of those missteps and cut a short path through SaaS marketing program design, execution, and measurement. Click any article […]
The Path to SaaS Liquidity
A Founder’s Guide to Maximizing SaaS Liquidity Value There’s a lot of content out there. And, quite frankly, there’s a lot right here in Married2Growth. To ease the task of wandering through that labyrinth we thought we’d provide concise, visual roadmaps that summarize popular topics and make our content more useful to you. The Path to […]
