Transcript: Customer churn sucks but doesn’t have to suck the life out of your SaaS business. Hi, I’m Justin Talerico with Married2Growth and this is my perspective on my number one indicator of SaaS capital efficiency—customer churn. Unlike revenue churn, customer churn is binary. They’re either a customer or they’re not. And when they’re not, […]
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Video: Lean IT
Transcript: Lean IT isn’t an idea for me, it’s a passion and practice that has saved and made me millions. Hi, I’m Justin Talerico with Married2Growth and one of the areas I’m committed to staying capital efficient is IT. I’ve operated for more than two decades on the premise that the money I save on […]
Video: How to Avoid Revenue Wreckognition
Transcript: SaaS revenue recognition is critical to your valuation, how you manage and how you finance your business. Hi, I’m Justin Talerico with Married2Growth and this is how I look at rev rec and deferred revenue. Investors and buyers will discount your valuation by either your deferred revenue balance or, if you’re lucky, the COGS […]
Video: Designing Marketing Data to Accelerate Deals
Transcript: I’m Justin Talerico from Beacon9 and I’d like to add some context to my recent post: Designing Marketing Data to Accelerate Deals I’m a data-driven guy. And a very data-driven marketer. I rarely do anything that’s not objectively measurable. But all data isn’t created equal. Most marketing data is inferred, because that’s what’s easy and […]
Video: 10 Ways to Reduce Churn, Even When You Can’t Change Your Product.
While you may not be able overcome fundamental problems with your product or your go-to-market, the good news is there are actually really effective things you can do to help increase customer retention.
Video: How Sales Can Impact SaaS Customer Retention
Without a clear definition of what types of customers and contracts are most likely to be retained, it’s hard to avoid the wrong ones. Sales leadership needs to document, and educate the sales team constantly on these four things.
Video: A Really Simple Approach to Giving Employee Feedback
Is it true? Is it necessary? Is it kind? A manager’s framework for providing feedback the right way.
