I’m a passionate believer in the power of content marketing as the only real future marketing has. When it comes to launching my own, brand new SMB content marketing program, I got a trial-by-fire over the last several months. Make no mistake, I’ve done this before. As CMO of ion interactive, I had built an […]
SMB
Selling Martech Means Marketing to Marketers
My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for […]
