SaaS products rapidly evolve with release cycles that feel almost continuous. In fact, some are actually continuous. Regardless of your release cycle, communication is critical to success. And that communication involves the majority of the organization — engineering, product, support, customer success, marketing, and sales. Each team needs clear responsibilities tied to key results in […]
Avoid “Feature Belief”. Efficient and effective SaaS MVP development takes imagination, discipline, process, and above all, customer feedback.
In my experience, leading a tech company for over ten years, SaaS engineering talent is the hardest to find. I was at a barbecue over the weekend and ended up commiserating with another CEO over the challenges and philosophies around SaaS engineering quality vs. quantity. We all know that demand outstrips supply for software engineers, […]
Yesterday, I wrote about my perspective on controlling and launching a minimally viable product (MVP) in SaaS. That MVP process could apply to a startup with an unreleased, pre-revenue product. But, it could also apply to an established product adding new capabilities or features. Today I want to focus on the SaaS product development process […]
Efficient and effective SaaS MVP development takes imagination, discipline, process, and above all, customer feedback. I recently met with a company that demoed what they were calling an MVP-stage product. In reality, it was a wireframe-stage product developed in a vacuum from actual, potential customers. They’d been at it for years, had yet to launch, […]
Transcript: Listen to your buyers, not your engineers. Buyers use a small fraction of your enterprise SaaS product’s features. And they can only handle a small fraction in your marketing. Hi, I’m Justin Talerico with Married2Growth and I’ve been marketing enterprise SaaS for over a decade. Screens are getting smaller; features are getting more complex; […]
I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence […]