A quick search for the terms “AI” and “SaaS” puts the two in opposition to one another. Articles pop up explaining how AI is “disrupting” and “rivialing” SaaS. One particularly dire headline reads “SaaS Is Dead. What Next?” Yikes. But there is definitely another way to look at it. Most companies are already relying on […]
Product Management
Active SaaS, Passive SaaS, Value and Churn
Active SaaS Product Strategy Proves Value We’ve all subscribed to passive SaaS products that may be cool, but never become indispensable. It’s likely you’ve also used at least one active SaaS product that goes out of its way to shove its value in your face. And if that active SaaS was actually valuable, then it’s […]
Real SaaS Sales Problems, And What To Do About Them
Video: Objective SaaS Product Development
How to Balance Your SaaS Product Development and Evolution
Yesterday, I wrote about my perspective on controlling and launching a minimally viable product (MVP) in SaaS. That MVP process could apply to a startup with an unreleased, pre-revenue product. But, it could also apply to an established product adding new capabilities or features. Today I want to focus on the SaaS product development process […]
SaaS MVP Development Process Management
Efficient and effective SaaS MVP development takes imagination, discipline, process, and above all, customer feedback. I recently met with a company that demoed what they were calling an MVP-stage product. In reality, it was a wireframe-stage product developed in a vacuum from actual, potential customers. They’d been at it for years, had yet to launch, […]
