Active SaaS Product Strategy Proves Value We’ve all subscribed to passive SaaS products that may be cool, but never become indispensable. It’s likely you’ve also used at least one active SaaS product that goes out of its way to shove its value in your face. And if that active SaaS was actually valuable, then it’s […]
Let me start by saying that I LOVE SaaS. I love using SaaS. I love helping SaaS companies. I love running my own SaaS company. And I really, really love building SaaS sales teams. It’s an exciting time to be in SaaS, and opportunity is everywhere. But there are also a lot of uniquely modern […]
Avoid “Feature Belief”. Efficient and effective SaaS MVP development takes imagination, discipline, process, and above all, customer feedback.
Yesterday, I wrote about my perspective on controlling and launching a minimally viable product (MVP) in SaaS. That MVP process could apply to a startup with an unreleased, pre-revenue product. But, it could also apply to an established product adding new capabilities or features. Today I want to focus on the SaaS product development process […]
Efficient and effective SaaS MVP development takes imagination, discipline, process, and above all, customer feedback. I recently met with a company that demoed what they were calling an MVP-stage product. In reality, it was a wireframe-stage product developed in a vacuum from actual, potential customers. They’d been at it for years, had yet to launch, […]
While you may not be able overcome fundamental problems with your product or your go-to-market, the good news is there are actually really effective things you can do to help increase customer retention.