Here’s a quick overview of the most essential SaaS sales management metrics to track and surface to your team.
I spent the last eleven years or so as a SaaS CEO — growing from $1M in ARR to $10M+. I’ve always been data-driven, but when I discovered live dashboards, it changed my day-to-day life. Metrics are important, but access to and visualization of key data are much harder to come by. So here’s the anatomy […]
We evaluate a lot of SaaS companies. And, we evaluated our own SaaS company for years. But how we evaluate growth-stage companies at the top level is specifically designed to help everyone quickly focus on strengths and weaknesses to make improvements that accelerate growth. In Beacon9, that SaaS business evaluation is the first part of […]
I am so excited to launch the Married2Growth SaaS Sales Efficiency Calculator today! Sales efficiency is a lesser-known metric that is rarely discussed in popular SaaS communities but almost always evaluated in the financial and investment markets. It’s the metric everyone knows is important, but no one talks about. I view it as a leading […]
Last week we were super psyched to launch our CAC Calculator, the first of many Married2Growth SaaS Tools. Today, we’re excited to bring you a follow-on, the LTV Calculator. This one helps you quickly estimate SaaS customer lifetime value and if you have your CAC, it also calculates your LTV-to-CAC Ratio. Like CAC, LTV is […]
As a SaaS CEO, one of the things I’ve always wanted at my fingertips is a library of SaaS metrics calculators. Turns out I’m not alone in that desire. Metrics-obsessed SaaS leaders rejoice! Or at least get out of the spreadsheets. Today’s Married2Growth CAC Calculator is the first of many tools that we see as […]
Just before we left for Europe a few weeks ago, we launched a couple of eBooks. One was Anna’s guide to Building the Startup Sales Team and the other was my Guide to SaaS Growth Metrics. While I’m grateful for how they’ve been received, being away from everything for a couple of weeks has given […]
More than any other department, sales relies on tracking and measuring. Metrics are the heartbeat of a high performing sales team. You may start with just the basic reporting available in your CRM, but to scale and to improve your team you will need specialized reporting as well. Your CRM will give you data on […]
When the ratios are off…for example too many salespeople for available marketing spend; or too many marketing team members for the available spend and lead requirements; the whole program is destined to fail. There’s no way to bring in a reasonable CAC because sales will never have enough leads to work and marketing wages will be far too high per lead to make fully loaded CPL business-reasonable.
Over the years, I’ve experimented with a lot of different marketing KPIs. This short list has been my consistent go-to for the last three years or so.