My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for […]
Each of my marketing automation “basics” could branch into endlessly complex, feature-thick holes of martech geekdom. In all candor, I’ve dug plenty of those—some of which were even worth it. But, most of the time, they’re not worth it. And keeping the basics, basic will make your B2B marketing automation predictable, productive and reliable.