Sometimes things just fall into place. Like this post. I had nascent inspiration to write it last week, but couldn’t quite find my passion for it. Then I had a couple of clients surface some things that really focused my thoughts on the SaaS CEO role. My personal experience as a tech CEO for 20 […]
SaaS Leadership Best Practices
Read, listen and watch SaaS leadership best practices for founders and leaders of growing technology companies. Join SaaS co-founders and operators Justin and Anna Talerico for capital-efficient sales, marketing, customer success, culture and liquidity guidance.
Video: The Founder’s Guide to Leading the Sales Team
It’s important for founders, or early stage employees who are leading the sales team, to focus on the most essential aspects of the role. Here’s a quick summary.
Video: Put Your Team in a Bubble for Better Sales Results
Want better sales results? You need to put your sales team in a bubble and let them focus on the essentials. Here’s how.
Video: 15 Questions to Score Your Sales Organization
Here’s a quick set of 15 questions to ask yourself to get an idea of the strengths and weaknesses of your sales organization.
Do Your Sales and Marketing Teams Need Couples Therapy?
When I headed up sales for my previous company, ion interactive, you could say I was pretty close to the marketing department, since my husband was our CMO. There were many benefits to having sales and marketing so, ahem, close. When both are connected by wedding rings, one hand always knows what the other hand […]
