I spent the last eleven years or so as a SaaS CEO — growing from $1M in ARR to $10M+. I’ve always been data-driven, but when I discovered live dashboards, it changed my day-to-day life. Metrics are important, but access to and visualization of key data are much harder to come by. So here’s the anatomy […]
Data
SaaS Business Evaluation Framework to Accelerate Growth
We evaluate a lot of SaaS companies. And, we evaluated our own SaaS company for years. But how we evaluate growth-stage companies at the top level is specifically designed to help everyone quickly focus on strengths and weaknesses to make improvements that accelerate growth. In Beacon9, that SaaS business evaluation is the first part of […]
Video: Designing Marketing Data to Accelerate Deals
Transcript: I’m Justin Talerico from Beacon9 and I’d like to add some context to my recent post: Designing Marketing Data to Accelerate Deals I’m a data-driven guy. And a very data-driven marketer. I rarely do anything that’s not objectively measurable. But all data isn’t created equal. Most marketing data is inferred, because that’s what’s easy and […]
Designing Marketing Data to Accelerate Deals
Acceleration comes from focusing the right sales and marketing messaging and tactics on the right prospects at the right time. The data needed to make that sort of success predictable must be intentionally sought, recorded and leveraged.
