Ever since ion interactive was acquired I’ve been encouraged to write about how we acquired new customers. Last week, after more than a year of that prodding, I finally got my SaaS Marketing Guide eBook out. It’s basically my idea of SaaS marketing 101 — with the concepts, assets, and channels that drive capital-efficient reach […]
Content Marketing
When SaaS Marketing Segmentation is a Bad Idea
Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even […]
The Great Big List of SaaS Stats and Benchmarks
Summed up quite simply by the old adage “knowledge is power”, the value of information has been reinforced time and time again. with this in mind, let’s take a journey into the wonderful world of SaaS stats and benchmarks! The median cost for a SaaS company to acquire a dollar of new customer revenue is […]
SaaS Marketing Roadmap
SaaS Marketing Roadmap for SaaS Leaders In 11+ years as a SaaS CMO, I made plenty of mistakes en route to capital efficient customer acquisition. This collection of articles was chosen to help you avoid some of those missteps and cut a short path through SaaS marketing program design, execution, and measurement. Click any article […]
SaaS Content Marketing Trio: Message, Voice, and Cadence
If you’re a brand seeking to build and sustain demand using SaaS content marketing, there’s a holy trinity you need to define first. I’m working with a software company that finds itself doing just that in advance of demand-gen campaign investments. This answers the seminal questions: What do we say? How do we say it? […]
SaaS Growth Marketing Point of View
I’m on the board of a company whose CEO just reminded me how important point of view is in SaaS growth marketing. We were chatting about his POV which led to mine. Up until then, I had long since taken it for granted. ion’s marketing point of view was incredibly strong, resilient, and long-suffering. It […]
Video: Building a Capital Efficient Content Marketing Machine
Transcript: Capital efficiency in enterprise content marketing is the result of intentional and methodical content scaling. You have to have a plan and execute against it. Hi, I’m Justin Talerico with Married2Growth and here’s some context around my recent article: Building a Capital Efficient Content Marketing Machine. First of all, scaling is not reusing. Scaling […]
How To Build an SMB Content Marketing Machine
I’m a passionate believer in the power of content marketing as the only real future marketing has. When it comes to launching my own, brand new SMB content marketing program, I got a trial-by-fire over the last several months. Make no mistake, I’ve done this before. As CMO of ion interactive, I had built an […]
Building a Capital Efficient Content Marketing Machine
Over the last ten years or so, I used content as the basis of our highly capital-efficient demand generation machine for our enterprise martech SaaS. This is how we made that happen from the strategic ideas behind it, and the realities of execution.
Selling Martech Means Marketing to Marketers
My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for […]
