Over many years and incarnations, I learned a lot about how to have a happy and healthy SaaS company. Of the health metrics I focused on most, churn was by far the most important as well as the most complex.
This post is about marketing differently and, in the natural course of that path, avoiding privacy issues entirely.
Over the years, I’ve experimented with a lot of different marketing KPIs. This short list has been my consistent go-to for the last three years or so.
Like everything at ion, marketing excellence had to be produced consistently on bootstrapped budgets. We had to deliver a lot with a little.