Sales-driven SaaS marketing maturity is critical to revenue growth. I’ve been in SaaS marketing since 2007 when we launched our first platform. As CMO, I’ve built capital efficient sales-driven marketing programs that delivered qualified leads to meet or exceed revenue growth goals. The path to that predictable performance was built on a foundation of principles […]
As a SaaS CEO, one of the things I’ve always wanted at my fingertips is a library of SaaS metrics calculators. Turns out I’m not alone in that desire. Metrics-obsessed SaaS leaders rejoice! Or at least get out of the spreadsheets. Today’s Married2Growth CAC Calculator is the first of many tools that we see as […]
I love testing. I tested everything I could for the last 11 years or so. As a bootstrapped SaaS CEO masquerading as a CMO, testing was the motherload of certainty that helped us waste less capital. But there are some A/B testing misconceptions I feel compelled to share. There are situations in which testing is a […]
Transcript: Capital efficiency in enterprise content marketing is the result of intentional and methodical content scaling. You have to have a plan and execute against it. Hi, I’m Justin Talerico with Married2Growth and here’s some context around my recent article: Building a Capital Efficient Content Marketing Machine. First of all, scaling is not reusing. Scaling […]
I’m a passionate believer in the power of content marketing as the only real future marketing has. When it comes to launching my own, brand new SMB content marketing program, I got a trial-by-fire over the last several months. Make no mistake, I’ve done this before. As CMO of ion interactive, I had built an […]
Transcript: Listen to your buyers, not your engineers. Buyers use a small fraction of your enterprise SaaS product’s features. And they can only handle a small fraction in your marketing. Hi, I’m Justin Talerico with Married2Growth and I’ve been marketing enterprise SaaS for over a decade. Screens are getting smaller; features are getting more complex; […]
I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence […]
Over the last ten years or so, I used content as the basis of our highly capital-efficient demand generation machine for our enterprise martech SaaS. This is how we made that happen from the strategic ideas behind it, and the realities of execution.
My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for […]
To stay clear of undermining your good name and brand, it pays to create a sustainable content strategy that’s intentionally designed to have a lifecycle that makes sense.