Over many years and incarnations, I learned a lot about how to have a happy and healthy SaaS company. Of the health metrics I focused on most, churn was by far the most important as well as the most complex.
This article looks at the things I like to spend money on and the things I don’t. It looks at a tech company P&L through the lens of dollars spent and their expected upside in growth.
I’ve had thousands of introductory calls with potential investors, bankers and buyers. Here’s the anatomy of my side of those calls.
First of all, we probably (umm definitely) engaged our investment bankers a bit late. But here’s how that process went down and how we made our decision.
Beacon9 is the blogging and consulting vehicle for my co-founder (and wife) Anna Talerico and myself. It was born immediately after our acquisition.