If you’re a $1M+ annual recurring revenue SaaS company, you probably had a pretty great idea. You also likely had at least a passable strategy to get to that first milestone of success. And you must have had some semblance of a product. But the odds remain very low that your $1M+ ARR will scale […]
CEO
The Importance of a SaaS CEO Minding the Gaps
Sometimes things just fall into place. Like this post. I had nascent inspiration to write it last week, but couldn’t quite find my passion for it. Then I had a couple of clients surface some things that really focused my thoughts on the SaaS CEO role. My personal experience as a tech CEO for 20 […]
SaaS CEO Temperament: Urgency vs. Stress
Everything a SaaS CEO does is steeped in urgency. We’re in growing businesses beholden to outpace fast-paced markets. We often run razor thin, allocating as much cash as we can to maximizing our growth rate. But if our outward CEO temperament crosses the line from urgency to stress, bad things happen. Teams lose faith. Investors lose confidence. […]
The Path to SaaS Liquidity
A Founder’s Guide to Maximizing SaaS Liquidity Value There’s a lot of content out there. And, quite frankly, there’s a lot right here in Married2Growth. To ease the task of wandering through that labyrinth we thought we’d provide concise, visual roadmaps that summarize popular topics and make our content more useful to you. The Path to […]
Anatomy of My SaaS CEO Dashboard
I spent the last eleven years or so as a SaaS CEO — growing from $1M in ARR to $10M+. I’ve always been data-driven, but when I discovered live dashboards, it changed my day-to-day life. Metrics are important, but access to and visualization of key data are much harder to come by. So here’s the anatomy […]
Data-Driven SaaS Sales & Marketing Alignment
Yesterday, Anna and I presented Data That Supports True Sales & Marketing Alignment at the Nashville Analytics Summit. Our session identified and contextualized the data we’ve used to unite SaaS sales & marketing to ultimately drive capital-efficient, predictable growth. Being married SaaS co-founders, one responsible for sales and the other for marketing makes us uniquely […]
SaaS Scale and SaaS Maturity Are Not the Same
I’m actually a bit cranked up about SaaS scale and SaaS maturity being confused and comingled. We’re working with a couple of SaaS companies at roughly the same revenue scale but wildly different maturity levels. The problem is that both founders see themselves in the same stage of development because annual recurring revenue (ARR) is […]
Sales-Driven SaaS Marketing Maturity Report Card
Sales-driven SaaS marketing maturity is critical to revenue growth. I’ve been in SaaS marketing since 2007 when we launched our first platform. As CMO, I’ve built capital efficient sales-driven marketing programs that delivered qualified leads to meet or exceed revenue growth goals. The path to that predictable performance was built on a foundation of principles […]
SaaS Business Evaluation Framework to Accelerate Growth
We evaluate a lot of SaaS companies. And, we evaluated our own SaaS company for years. But how we evaluate growth-stage companies at the top level is specifically designed to help everyone quickly focus on strengths and weaknesses to make improvements that accelerate growth. In Beacon9, that SaaS business evaluation is the first part of […]
SaaS Sales Efficiency Calculator
I am so excited to launch the Married2Growth SaaS Sales Efficiency Calculator today! Sales efficiency is a lesser-known metric that is rarely discussed in popular SaaS communities but almost always evaluated in the financial and investment markets. It’s the metric everyone knows is important, but no one talks about. I view it as a leading […]
