Sometimes things just fall into place. Like this post. I had nascent inspiration to write it last week, but couldn’t quite find my passion for it. Then I had a couple of clients surface some things that really focused my thoughts on the SaaS CEO role. My personal experience as a tech CEO for 20 […]
SaaS CEO Best Practices
Read, listen and watch SaaS CEO best practices for founders and leaders of growing technology companies. Join SaaS co-founders and operators Justin and Anna Talerico for capital-efficient sales, marketing, customer success, culture and liquidity guidance.
Everything a SaaS CEO does is steeped in urgency. We’re in growing businesses beholden to outpace fast-paced markets. We often run razor thin, allocating as much cash as we can to maximizing our growth rate. But if our outward CEO temperament crosses the line from urgency to stress, bad things happen. Teams lose faith. Investors lose confidence. […]
A Founder’s Guide to Maximizing SaaS Liquidity Value There’s a lot of content out there. And, quite frankly, there’s a lot right here in Married2Growth. To ease the task of wandering through that labyrinth we thought we’d provide concise, visual roadmaps that summarize popular topics and make our content more useful to you. The Path to […]
I spent the last eleven years or so as a SaaS CEO — growing from $1M in ARR to $10M+. I’ve always been data-driven, but when I discovered live dashboards, it changed my day-to-day life. Metrics are important, but access to and visualization of key data are much harder to come by. So here’s the anatomy […]
Yesterday, Anna and I presented Data That Supports True Sales & Marketing Alignment at the Nashville Analytics Summit. Our session identified and contextualized the data we’ve used to unite SaaS sales & marketing to ultimately drive capital-efficient, predictable growth. Being married SaaS co-founders, one responsible for sales and the other for marketing makes us uniquely […]