I’m actually a bit cranked up about SaaS scale and SaaS maturity being confused and comingled. We’re working with a couple of SaaS companies at roughly the same revenue scale but wildly different maturity levels. The problem is that both founders see themselves in the same stage of development because annual recurring revenue (ARR) is […]
SaaS Capital Best Practices
Read, listen and watch SaaS capital best practices for founders and leaders of growing technology companies. Join SaaS co-founders and operators Justin and Anna Talerico for capital-efficient sales, marketing, customer success, culture and liquidity guidance.
SaaS CAC Calculator
As a SaaS CEO, one of the things I’ve always wanted at my fingertips is a library of SaaS metrics calculators. Turns out I’m not alone in that desire. Metrics-obsessed SaaS leaders rejoice! Or at least get out of the spreadsheets. Today’s Married2Growth CAC Calculator is the first of many tools that we see as […]
Burn Rate Shouldn’t Be Churn Rate
I write and talk a lot about capital efficiency. Some may consider that a bootstrap bias, but it’s really not. A SaaS company’s capital must be used wisely to maximize growth — regardless of its source or quantity. If the revenue churn rate is too close to the capital burn rate, you’ve got a problem to […]
Video: SaaS Growth Strategy: Balancing Profit and Investment
Transcript: Self-funded founders need to pay themselves out of profit. But a growing SaaS needs its profit as growth capital. Hi, I’m Justin Talerico with Married2Growth.com and here’s some context around my recent article: SaaS Growth Strategy: Balancing Profit and Investment. If you’re growing a sub-scale SaaS (and you’re not a unicorn), you’re not running […]
Capital for Control Freaks
Even when you manage an efficient income statement, low liquidity in your balance sheet can keep you up at night. Since even founders need to sleep (a little), we need ways to shore up that liquidity without ceding board control or mortgaging our homes.
