According to Forrester research, almost 75% of B2B Buyers prefer buying online over buying through a salesperson. So it’s no wonder that companies with traditional sales-led models are scurrying to enter into the Product-Led universe in any capacity. However, as anyone familiar with PLG knows–– it’s challenging to retrofit the product-led experience onto a sales-led […]
Alignment
Do Your Sales and Marketing Teams Need Couples Therapy?
When I headed up sales for my previous company, ion interactive, you could say I was pretty close to the marketing department, since my husband was our CMO. There were many benefits to having sales and marketing so, ahem, close. When both are connected by wedding rings, one hand always knows what the other hand […]
