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SaaS Marketing Guide
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About the Author
Justin Talerico is the co-founder of SaaS business advisory Beacon9, a technology entrepreneur, and the co-founder, former CEO and CMO of ion interactive, a martech SaaS acquired in 2017.
Here’s What’s Inside
This eBook illustrates the principles and practices that drive CAC down and revenue up. As a SaaS CMO for 11+ years, Justin Talerico designed and implemented marketing programs, technologies, measurement, and processes from start to finish. In his time at ion interactive, the bootstrapped company grew from a startup to over $10M in ARR. Capital-efficient growth came out of the data-driven, agile marketing approach outlined in this 27-page SaaS Marketing Guide.
Get the Proven Roadmap to Capital-Efficient SaaS Demand Generation
Fundamentals
SaaS marketing fundamentals are remarkably consistent regardless of space, target, or even conversion type (self-service vs. personal selling). These fundamentals guide the overall practice of capital-efficient SaaS growth marketing.
assets
Different organizations have different asset strengths and weaknesses. Asset authenticity and natural brand alignment drive perceived value. Twenty-one types of assets are outlined, discussed, compared, and summarized in quick reference tables.
channels
Distribution and reach take place through marketing channels. Each channel is worthy of experimentation and objective testing to determine which ones are most effective. Eight channels are explored, discussed, and summarized in a quick reference.
About SaaSX
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