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Building the SaaS Sales Team
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About the Author
Anna Talerico is the co-founder of SaaS business advisory Beacon9, a technology entrepreneur, and the co-founder, former EVP of ion interactive, a martech SaaS acquired in 2017.
Here’s What’s Inside
In this 27-page ebook, we provide straightforward guidance and best practices for each of the three key areas of building, leading and performing. We put particular emphasis on two essentials for new sales leaders — recruiting and playbooks.
There is an overwhelming amount of advice, how to’s and articles for leading a sales team. Our goal is to help you focus on the fundamentals of building and leading your first sales team without getting distracted by things that don’t matter.
Who this eBook is for
We created this ebook for the first-time sales leader. Often in startups, there is a period when someone (a founder or early employee) who hasn’t been a sales executive is tasked with building, scaling and managing the sales team. It’s one of the most exciting times to be involved in a startup—when there is so much to learn, so much to do, so much to prove and so much to achieve.
We are passionate about the people, processes, culture, and tools for building highly efficient sales teams, and hope this book can help you get started on your first steps.
When building a saas sales team, there is only one thing that matters: results.
And there are three things to nail in order to achieve strong sales:
Finding and retaining the right people
Leading, managing and coaching the team
Laying the foundation for scalability, efficiency and performance