Roundups

A tech stack is a crucial part of developing any web or mobile application.  – Dave Nevogt The term “tech stack” is used to describe the combination of programming, languages and technology beneath a software project, product, or service. Selecting the right combination of development tools can determine whether or not your software succeeds, or even […]

Without that SaaS sales and marketing ROI measuring ability, the company is essentially operating in the dark. – Tien Anh Nguyen ROI (Return on Investment) is a term for the financial benefit received from an investment. It’s a measure used to evaluate the efficiency of potential investments or to compare one investment to another. The goal […]

The key to realizing the full potential of your SaaS investment is the ability to integrate your data in the cloud to your on-premises applications and databases. – Jitterbit Though often overlooked, proper integration is imperative to your SaaS success. But what is integration, anyway? And why does it matter? If you’re looking to learn more […]

To keep your customer happy, you have to understand and act on their pain points. – Mia Jacobs We’ve talked a lot about customer acquisition, onboarding, adoption, and success, but have often left engagement overlooked. Though this aspect of retention is sometimes ignored, it’s actually one of the most important! If you’re looking to improve […]

SaaS employers cannot afford to make hiring mistakes. – Cake HR In an industry where rapid growth, stiff competition, and harsh reality abounds – SaaS employers really can’t afford hiring mistakes. Remember, a bad hire can cost you almost $20,000 per employee! If you’re looking to build a strong, scalable and repeatable SaaS recruiting process, […]

Customer feedback is the jet fuel needed to power successful SaaS products. – Heather McCloskey The most successful companies around the world agree, if you don’t know how your customers feel, you’re going to fail. To learn more about customer feedback and how to collect it – these 5 articles will get you started! How […]

Each due diligence plan must be tailored to the specific circumstances of the target company. If a one-size-fits-all approach is employed, the acquirer runs a significant risk of doing too little (and exposing themselves to otherwise avoidable risk factors) or doing too much (and incurring more due diligence expenses than necessary). – Orlando Trott Unprepared […]

Successful differentiation is not about features. – John Solomon Just about every single SaaS company in the world is aware of the Martech 5000 supergraphic, and for good reason! This double-edged sword is both a comforting proof of the growing need for SaaS products around the world as well as a grim reminder of the […]

Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it’s done. – Nir Eyal Simply put, Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, […]

If your [compensation] plan is aligned with your objectives and your sales team knows what they need to do to earn a great commission, you will be well positioned to attract the best reps, and drive great performance from them. – David Skok For subscription revenue companies, sales compensation can be a very complex topic. […]