Roundups

The key to realizing the full potential of your SaaS investment is the ability to integrate your data in the cloud to your on-premises applications and databases. – Jitterbit Though often overlooked, proper integration is imperative to your SaaS success. But what is integration, anyway? And why does it matter? If you’re looking to learn more […]

To keep your customer happy, you have to understand and act on their pain points. – Mia Jacobs We’ve talked a lot about customer acquisition, onboarding, adoption, and success, but have often left engagement overlooked. Though this aspect of retention is sometimes ignored, it’s actually one of the most important! If you’re looking to improve […]

SaaS employers cannot afford to make hiring mistakes. – Cake HR In an industry where rapid growth, stiff competition, and harsh reality abounds – SaaS employers really can’t afford hiring mistakes. Remember, a bad hire can cost you almost $20,000 per employee! If you’re looking to build a strong, scalable and repeatable SaaS recruiting process, […]

Customer feedback is the jet fuel needed to power successful SaaS products. – Heather McCloskey The most successful companies around the world agree, if you don’t know how your customers feel, you’re going to fail. To learn more about customer feedback and how to collect it – these 5 articles will get you started! How […]

Each due diligence plan must be tailored to the specific circumstances of the target company. If a one-size-fits-all approach is employed, the acquirer runs a significant risk of doing too little (and exposing themselves to otherwise avoidable risk factors) or doing too much (and incurring more due diligence expenses than necessary). – Orlando Trott Unprepared […]

Successful differentiation is not about features. – John Solomon Just about every single SaaS company in the world is aware of the Martech 5000 supergraphic, and for good reason! This double-edged sword is both a comforting proof of the growing need for SaaS products around the world as well as a grim reminder of the […]

Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it’s done. – Nir Eyal Simply put, Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, […]

If your [compensation] plan is aligned with your objectives and your sales team knows what they need to do to earn a great commission, you will be well positioned to attract the best reps, and drive great performance from them. – David Skok For subscription revenue companies, sales compensation can be a very complex topic. […]

Growth Hacking is more of a mind-set than a tool kit. – Aaron Gin Coined by Sean Ellis, the term “growth hacking” describes strategies and methods for singularly and obsessively driving a company’s growth. But does it work? And are all growth hacks created equal? How can you know which hacks are right for you? […]

If you cannot measure it, you can never improve it. – Peter Ducker For those new to SaaS and all its lingo, KPI (or Key Performance Indicator) is a fancy term for “the most important metrics used for tracking your business.” A quick Google search for SaaS KPIs will yield hundreds of results, and determining […]