With SaaS businesses, the bulk of customer revenue occurs in the future, and thus ensuring you retain your existing customers is of paramount importance. – Alan Gleeson Churn. Just the word itself strikes fear into the hearts of SaaS founders young and old, but the reality is even worse. Customer churn can be devastating, and […]
Roundups
The SaaS Demo Roundup
Good demos don’t have to be perfect for the product. They have to be perfect for the audience. – FirstRound A lot has been said about the importance of a good SaaS demo, and for the most part, it’s all true. Your SaaS product demo can make or break you. Demo well and your profits […]
The SaaS Customer Acquisition Roundup
For newly-launched SaaS companies, there’s no bigger struggle than customer acquisition. In the early stages of a company when funding is low, business is slow and the stakes are high – one wrong turn can devastate you before you even get off the ground. So what’s a founder to do? These 5 articles on SaaS […]
The SaaS Onboarding Roundup
Following our recent Customer Success Roundup, we thought we’d dive a little deeper into one of the biggest aspects of SaaS customer success – SaaS Customer Onboarding! Your onboarding process will make or break your customer’s ability to achieve their desired results and can dramatically affect your churn and retention numbers. So what makes a […]
The SaaS Pricing Roundup
As we’ve discussed in previous articles, navigating the complex world of SaaS pricing can be overwhelming, to say the least. With such a wide variety of pricing models, finding the right one for you can be quite a challenge. Choosing the wrong pricing framework slow growth, halt productivity and devastate your company’s overall success. If […]
The SaaS Blog Roundup
SaaS blogs have made a big comeback. In 2019, nearly every SaaS company has a blog. With so many great SaaS writers spread across a seemingly endless sea of blogs, sometimes it can be hard to find the type of content you’re looking for. With this in mind, we thought we’d put together a list […]
The SaaS Marketing Roundup
Let’s face it: SaaS marketing can be difficult. It’s critically different from virtually every other type of marketing, and it’s harder to predict, measure and execute. So what’s a founder to do? These 5 articles will get you started! How SaaS Marketing is Different from Every Other Type of Marketing Marketing guru Neil Patel of […]
The SaaS Bootstrapping Roundup
Originally stemming from the concept of “pulling yourself up by your own bootstraps”, the term “bootstrapping” describes a self-funded approach to starting a company. Bootstrapped companies are companies which are financed and grown internally, without the need for capital investment or other external assistance. If you’re interested in learning more about SaaS Bootstrapping, these 5 […]
The SaaS Sales Roundup
Like any of the topics discussed in our recent SaaS roundups, the world of SaaS sales remains one of the most confusing and overwhelming areas of the industry. If you’re struggling to understand SaaS sales, these 5 articles will help you on your way to SaaS sales success today! 8 Types Of Sales Roles To […]
The SaaS Metrics Roundup
Let’s face it: SaaS metrics are confusing! Whether you’re a founder attempting to track and predict growth or a new hire trying to fix an outdated system – there’s a lot to know and understand. What metrics should you be tracking? And how and when should you be tracking them? These 5 articles will get […]
