I’ve written several articles over the last few months on institutional readiness. One focused on SaaS due diligence preparedness. Another on the value of process and documentation. And yet another on the strategic and organizational implications of preparing a SaaS to be acquired in the future. Back in April, I wrote about the perils of revenue recognition, […]
SaaS Calculators and Assessments
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Sales-driven SaaS marketing maturity is critical to revenue growth. I’ve been in SaaS marketing since 2007 when we launched our first platform. As CMO, I’ve built capital efficient sales-driven marketing programs that delivered qualified leads to meet or exceed revenue growth goals. The path to that predictable performance was built on a foundation of principles […]
I am super excited to launch the SaaS Sales Maturity Report Card today! This Sales Organization Maturity Report Card includes 15 questions that help reveal the strengths and weaknesses of a sales leader and their organization. Don’t let the number 15 fool you—the questions are really quick and easy to answer, so no hard work […]
I am so excited to launch the Married2Growth SaaS Sales Efficiency Calculator today! Sales efficiency is a lesser-known metric that is rarely discussed in popular SaaS communities but almost always evaluated in the financial and investment markets. It’s the metric everyone knows is important, but no one talks about. I view it as a leading […]
Last week we were super psyched to launch our CAC Calculator, the first of many Married2Growth SaaS Tools. Today, we’re excited to bring you a follow-on, the LTV Calculator. This one helps you quickly estimate SaaS customer lifetime value and if you have your CAC, it also calculates your LTV-to-CAC Ratio. Like CAC, LTV is […]