I love testing. I tested everything I could for the last 11 years or so. As a bootstrapped SaaS CEO masquerading as a CMO, testing was the motherload of certainty that helped us waste less capital. But there are some A/B testing misconceptions I feel compelled to share. There are situations in which testing is a […]
Transcript: Capital efficiency in enterprise content marketing is the result of intentional and methodical content scaling. You have to have a plan and execute against it. Hi, I’m Justin Talerico with Married2Growth and here’s some context around my recent article: Building a Capital Efficient Content Marketing Machine. First of all, scaling is not reusing. Scaling […]
I’m a passionate believer in the power of content marketing as the only real future marketing has. When it comes to launching my own, brand new SMB content marketing program, I got a trial-by-fire over the last several months. Make no mistake, I’ve done this before. As CMO of ion interactive, I had built an […]
Transcript: Listen to your buyers, not your engineers. Buyers use a small fraction of your enterprise SaaS product’s features. And they can only handle a small fraction in your marketing. Hi, I’m Justin Talerico with Married2Growth and I’ve been marketing enterprise SaaS for over a decade. Screens are getting smaller; features are getting more complex; […]
I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence […]
Over the last ten years or so, I used content as the basis of our highly capital-efficient demand generation machine for our enterprise martech SaaS. This is how we made that happen from the strategic ideas behind it, and the realities of execution.
My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for […]
To stay clear of undermining your good name and brand, it pays to create a sustainable content strategy that’s intentionally designed to have a lifecycle that makes sense.
Transcript: I’m Justin Talerico from Beacon9 and I’d like to add some context to my recent post: Designing Marketing Data to Accelerate Deals I’m a data-driven guy. And a very data-driven marketer. I rarely do anything that’s not objectively measurable. But all data isn’t created equal. Most marketing data is inferred, because that’s what’s easy and […]
Acceleration comes from focusing the right sales and marketing messaging and tactics on the right prospects at the right time. The data needed to make that sort of success predictable must be intentionally sought, recorded and leveraged.