If you want to make sure you don’t lose your users up front, you need to optimize your SaaS user experience. – Laduram Vishnoi Nothing makes customers churn quicker or more permanently than a bad experience. So why are so many SaaS companies passive about their user experience (UX)? While there may not be one single “right” […]
Blog
The SaaS Funding Roundup
“Startup funding” is not a one-size-fits-all concept. – Patrick Campbell Securing funding is one of the most important, scary and exciting things a SaaS founder can do. As more funding options continue to pop up on the horizon, companies may have difficulty deciding which option is right for them. Venture Capital is often the most […]
The SaaS Security Roundup
It takes 20 years to build a reputation and few minutes of cyber-incident to ruin it. – Stéphane Nappo SaaS security issues are becoming increasingly more common, with outside attacks, human errors, and malicious insiders among the most common causes of security breaches and data loss. While ongoing research continues to shed light on these […]
The SaaS Renewal Roundup
Without a high customer retention rate, a SaaS company will shut down, no matter how great the other metrics are. – Nilesh Surana With SaaS companies built on a premise of recurring subscription revenue, nothing could be more important than customer renewal. Whether you think about renewal in terms of improving retention, decreasing churn or […]
The SaaS MVP Roundup
An MVP needs to function as an actual test of the validity of your idea, not just as a cheap version of your product. – Baremetrics Not every product is meant for SaaS success. So how do you determine the winners from the duds? One way is to create a Minimum Viable Product, commonly called […]
The SaaS Landing Page Roundup
Landing pages are within your easy reach. You’ll be amazed how your business got by without them. As we have discussed in the past, poor website conversion is the sign of poor landing page design. Poor conversion means poor sales, poor retention, and a high churn rate. It goes without saying that companies facing these […]
The SaaS Conversion Rate Roundup
Every aspect of marketing is entirely useless unless it produces conversions. – Jeremy Smith No matter what you sell, if you sell it online – you need to monitor and optimize your conversion rate. Poor conversion means you’re not selling, and if you’re not selling, you’re not growing. And as the old saying goes, you’re either growing […]
Know your buyer archetypes
Sure, you’ve documented your Ideal Customer Profile (ICP) in your sales playbook. But have you documented the archetypes you sell to? Does your sales team know how to spot them and what to do to maximize the chances of success? There are all types of buyers, and teaching your reps to step back and think […]
The SaaS Culture Roundup
A company’s culture is the foundation for future innovation. – Brian Chesky, Co-founder and CEO of Airbnb Moving into 2020, it’s important to understand that for SaaS companies culture matters more than ever. The culture you build will determine your level of success, the rate of your growth, and the lifespan of your company. And […]
Sample SaaS Customer Onboarding Cadence
SaaS customer onboarding is so critical—it’s really where the customer relationship is won or lost. There is a ton of great customer success information out there—but nothing that’s “block and tackle” specific, like an actual onboarding cadence example. The customer success organization has the responsibility to deliver an exceptional onboarding experience, from the first email […]
