Every SaaS CEO I’ve ever worked with has decreed “do whatever it takes” during an important month or quarter. I’ve applied that same SaaS CEO management tactic more than several times. So I get it. We just get to the point where we feel that “whatever it takes” is the wide-open empowerment needed to motivate […]
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Be Empathetic to How SaaS Platform Growth Impacts Your Customers
SaaS customers are facing an unprecedented number of choices in platforms and tools. How will you break through to gain their attention? It starts with empathy for this new reality.
Slow SaaS customer onboarding? Get creative.
A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator. Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component. In an ideal world, there […]
The SaaS Roundup, November 12, 2018
Another week has passed here at SaaSX, and that means it’s time for another installment of our weekly SaaS article roundup! Let’s jump right in… Does Content Marketing Actually Work? The Data Says Yes. Whether you’re feeling disenchanted from past content marketing failures or you’re new to the concept altogether, Profitwell is offering some much-needed reassurance […]
Poor Low-Level SaaS Execution Comes from High-Level Symptoms
The last couple of weeks have illustrated how challenging it can be for fast-moving companies to fulfill the right SaaS execution priorities. We have a couple of growth-stage clients struggling with it as well as a couple of earlier stage ones. Pretty much everyone says all the right things about prioritization for the business and […]
What It Takes to Win the Enterprise SaaS Deal
This isn’t about sales strategy. This is about the hoops you need to jump through to win the enterprise deal. Here’s what the enterprise customer is going to expect from your SaaS.
Goals, we tried them …. really, how did that go?
I’ve just spoken to about 100 SaaS founders and execs at SaaStock in Dublin about metrics, goal setting and managing growth. It would appear that a common position on goal setting is: We have tried to implement a system to set-up goals but gave upSome teams like Sales have goals, other teams don’tWe’ve set targets […]
What Do Enterprise Customers Want From a SaaS?
Selling to the enterprise can be different than the SMB—but not that different. There are just a few things you’ll need to provide in order to win the hearts, and business, of an enterprise prospect.
Better SaaS Customer Onboarding Doesn’t Start With Process
Whether you have a product-led SaaS or a high-touch SaaS, better onboarding doesn’t start with process it starts with vision. Don’t get me wrong, every SaaS needs to deliver a great customer onboarding experience. And that will require a process to ensure it’s executed well. But if you want to improve how you onboard your […]
The SaaS Roundup, November 5, 2018
It’s Monday, and that can only mean one thing…It’s time for another edition of our weekly SaaS Roundup! At SaaSX, we have a passion for all things SaaS, and that means we love reading about it just as much as we love writing about it! So let’s jump right into some of our favorite SaaS […]
