Good demos don’t have to be perfect for the product. They have to be perfect for the audience. – FirstRound A lot has been said about the importance of a good SaaS demo, and for the most part, it’s all true. Your SaaS product demo can make or break you. Demo well and your profits […]
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The SaaS Customer Acquisition Roundup
For newly-launched SaaS companies, there’s no bigger struggle than customer acquisition. In the early stages of a company when funding is low, business is slow and the stakes are high – one wrong turn can devastate you before you even get off the ground. So what’s a founder to do? These 5 articles on SaaS […]
The SaaS Onboarding Roundup
Following our recent Customer Success Roundup, we thought we’d dive a little deeper into one of the biggest aspects of SaaS customer success – SaaS Customer Onboarding! Your onboarding process will make or break your customer’s ability to achieve their desired results and can dramatically affect your churn and retention numbers. So what makes a […]
The SaaS Pricing Roundup
As we’ve discussed in previous articles, navigating the complex world of SaaS pricing can be overwhelming, to say the least. With such a wide variety of pricing models, finding the right one for you can be quite a challenge. Choosing the wrong pricing framework slow growth, halt productivity and devastate your company’s overall success. If […]
The SaaS Blog Roundup
SaaS blogs have made a big comeback. In 2019, nearly every SaaS company has a blog. With so many great SaaS writers spread across a seemingly endless sea of blogs, sometimes it can be hard to find the type of content you’re looking for. With this in mind, we thought we’d put together a list […]
The SaaS Marketing Roundup
Let’s face it: SaaS marketing can be difficult. It’s critically different from virtually every other type of marketing, and it’s harder to predict, measure and execute. So what’s a founder to do? These 5 articles will get you started! How SaaS Marketing is Different from Every Other Type of Marketing Marketing guru Neil Patel of […]
Customer success IS product.
Customer success is your product. Your product is customer success. Period, end of story. It’s time to change the culture of expectation for customer success. Having worked with products that had incredible product-market fit (PMF) and products that didn’t, I can tell you that perfectly executed customer success plays do not make or break a […]
The SaaS Bootstrapping Roundup
Originally stemming from the concept of “pulling yourself up by your own bootstraps”, the term “bootstrapping” describes a self-funded approach to starting a company. Bootstrapped companies are companies which are financed and grown internally, without the need for capital investment or other external assistance. If you’re interested in learning more about SaaS Bootstrapping, these 5 […]
The SaaS Sales Roundup
Like any of the topics discussed in our recent SaaS roundups, the world of SaaS sales remains one of the most confusing and overwhelming areas of the industry. If you’re struggling to understand SaaS sales, these 5 articles will help you on your way to SaaS sales success today! 8 Types Of Sales Roles To […]
5 Lessons on SaaS Pricing
Pricing is the exchange rate you put on all the tangible and intangible aspects of your business. Value for cash. – Patrick Campbell For young SaaS founders, navigating the complex world of pricing can be very overwhelming. With such a wide variety of pricing models, billing frequency, payment methods and more – it’s not hard […]
