This is a guest post by Steven Forth Co-Founder at Ibbaka Performance. As an innovator, one of your passions is to create value. Value for your investors? Yes. Value for your team? Yes. But the most important value you will create is value to customers or V2C. The simple formula that you are building your […]
My focus is bringing new concepts to market and setting them up to scale. I do this by combining design and decision making frameworks with value management and pricing strategy. The goal is to ensure a fit between the offer and its underlying technology, the market opportunity, the revenue generation process (from awareness and consideration to lead capture and conversion) and the ability of the organization to scale. My passion is to understand how things connect and to bring about new connections.