Like everything at ion, marketing excellence had to be produced consistently on bootstrapped budgets. We had to deliver a lot with a little.
After our acquisition, one of my transitional responsibilities was to recruit my replacement. This is the story of replacing myself.
First of all, we probably (umm definitely) engaged our investment bankers a bit late. But here’s how that process went down and how we made our decision.
Beacon9 is the blogging and consulting vehicle for my co-founder (and wife) Anna Talerico and myself. It was born immediately after our acquisition.