Plenty of ill-fitting customers will buy your solution if you let them. They are a tempting group, often having velocity in the pipeline. Make no mistake, they are also the devil.
Over many years and incarnations, I learned a lot about how to have a happy and healthy SaaS company. Of the health metrics I focused on most, churn was by far the most important as well as the most complex.
This post is about marketing differently and, in the natural course of that path, avoiding privacy issues entirely.
This article looks at the things I like to spend money on and the things I don’t. It looks at a tech company P&L through the lens of dollars spent and their expected upside in growth.
Over the years, I’ve experimented with a lot of different marketing KPIs. This short list has been my consistent go-to for the last three years or so.
This post is about managing an exit process and the information that swirls around it—before, during and after the fact.
I’ve had thousands of introductory calls with potential investors, bankers and buyers. Here’s the anatomy of my side of those calls.
Like everything at ion, marketing excellence had to be produced consistently on bootstrapped budgets. We had to deliver a lot with a little.
After our acquisition, one of my transitional responsibilities was to recruit my replacement. This is the story of replacing myself.
First of all, we probably (umm definitely) engaged our investment bankers a bit late. But here’s how that process went down and how we made our decision.