Somehow, 2020 has managed to both breeze by in an instant and drag on interminably at the same time. No one can deny it’s been a wild year. Some aspects have been good, others…not so much. But regardless of how many things we could put in the “not great” category, this year has certainly seen […]
The All-New 2020 Big List of SaaS Stats and Benchmarks
Welcome to The 2020 Great Big List of SaaS Stats and Benchmarks! By 2021, the global SaaS workload is poised to reach 380 million. Source: Anderson Frank 89% For 89% of SaaS businesses, new customer acquisition is the top growth activity. Source: Invesp 20% According to the SaaS sales benchmarks, software development companies with an annual […]
A Beginner’s Guide to Customer Churn Analysis
Tracking customer churn rate is one of the most important metrics for your SaaS business. And for obvious reasons, because lost customers equal a direct loss of revenue. However, customer attrition can actually cost you even more than just their individual worth. Studies have shown that that the customer acquisition cost (CAC) of earning a […]
