Most SaaS founders like to think a good enough product sells itself, but an increasingly crowded landscape means it’s easy for even great products to get lost in the shuffle. Building a strong sales team that truly understands a customer’s industry-specific needs is one of the best ways to make sure a SaaS product gets […]
Japan loves SaaS, but american SMBs are still unsure. Here’s how to change that. Two decades ago, when having dial-up internet at home was still a luxury and many businesses were just beginning to understand the value of technology in the workplace, Marc Benioff, the founder of Salesforce, unveiled a strange marketing scheme for the […]
Finding and integrating the right revenue recognition system can be complex, and often frustrating, but it’s not something an SaaS can afford to get wrong. Investing in accurate, integrated solutions is a must for avoid a revenue recognition wreck.
Sorting out customer problems is always pretty tricky. But in SaaS, where customers have thousands of options and sometimes aren’t even completely sure what they’re looking for in the first place, solving common customer problems can be downright mysterious. Here are some of the most commonly confounding SaaS customer issues, along with some pretty sweet […]
Creating a successful SaaS company involves alot of trial and error, even if your product is amazing. Without an innovative marketing team and a dedicated sales staff, customers aren’t going to know how great your solution is. However, for strapped-for-cash SaaS companies, especially those just starting out, it can be really difficult to know how […]
It’s safe to say that in the last few years, the SaaS industry has experienced unprecedented growth. According to OpenView Labs, the industry is on track to close 2018 with a 21.5% increase to $71.2 billion. But with that growth comes some pretty serious competition. In 2013, SaaS companies reported, on average, having just two […]