If you decide to embark on the product-led growth (PLG) path, you are also making an implicit agreement to make your product itself the center of attention. PLG brings clarity and focus to the product planning process but can also increase the risk of taking a wrong turn—metaphorically speaking. In the old enterprise-style, sales-led model, […]
Ben Newton has spent the last two decades leading teams across product management, marketing, and sales. Ben is an expert in scaling SaaS-based solutions in the product-led growth model - using excellent product experience to drive revenue growth. Ben has deep experience in leading teams building, marketing, and selling solutions for Big Data Analytics, Machine Learning (Natural Language and Anomaly Detection), Log Analytics, IT Operations Monitoring and Observability, DevOps, Site Reliability Engineering, and IT Operations Automation and optimization.
Ben is a long-time speaker and writer on topics like DevOps, Operations Management, Machine Learning, Artificial Intelligence, Big Data, Customer Experience Management, and many other topics. Ben was the founder and host of the Masters of Data podcast for 2 1/2 years.