SaaS customers are facing an unprecedented number of choices in platforms and tools. How will you break through to gain their attention? It starts with empathy for this new reality.
A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator. Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component. In an ideal world, there […]
This isn’t about sales strategy. This is about the hoops you need to jump through to win the enterprise deal. Here’s what the enterprise customer is going to expect from your SaaS.
Selling to the enterprise can be different than the SMB—but not that different. There are just a few things you’ll need to provide in order to win the hearts, and business, of an enterprise prospect.
Whether you have a product-led SaaS or a high-touch SaaS, better onboarding doesn’t start with process it starts with vision. Don’t get me wrong, every SaaS needs to deliver a great customer onboarding experience. And that will require a process to ensure it’s executed well. But if you want to improve how you onboard your […]
You may be asking yourself, “Wait, does my company even have a renewal process?” You aren’t alone. Many SaaS companies don’t have a formal customer renewal process. I was reminded of this at the Silicon Y’all event earlier this month when my session about fighting SaaS customer churn was followed by a fantastic presentation on […]
With SaaS company culture as an important competitive edge for recruiting and retaining the best employees, you have to consider how difficult employees impact the team. When those difficult employees are top performers, the decision to let them go can be agonizing. Here’s a simple answer.
There, I said it. As a SaaS founder who led sales, customer success, product support, and professional services, I fully believed every customer retention issue was squarely on my shoulders. And every customer retention win was because of the product. I LOVED our product and the value it brought to our enterprise customers. I passionately […]
Here’s a quick overview of the most essential SaaS sales management metrics to track and surface to your team.
You may have noticed something has changed around here. This week Married2Growth.com became SaaSX.com. Literally overnight. New name, new logo, new tagline, and new horizons. Same great content, only better. When we launched Married2Growth earlier this year, it was simply a place for us to write about our experience running, growing and exiting our bootstrapped […]