Hiring the best sales reps for your SaaS company starts with a repeatable process. Here’s a quick overview of how to get started.
A SaaS Renewal Strategy Starts On Day One
It’s common to design a SaaS renewal process that starts about 90 days before the date of renewal. It’s common, but that doesn’t make it right, does it? A great, proactive SaaS renewal process really starts the day the customer signs up. And renewal is just really one huge part of the overall initiative to […]
Be Empathetic to How SaaS Platform Growth Impacts Your Customers
SaaS customers are facing an unprecedented number of choices in platforms and tools. How will you break through to gain their attention? It starts with empathy for this new reality.
Slow SaaS Customer Onboarding? Get Creative.
A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator. Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component. In an ideal world, there […]
What It Takes to Win the Enterprise SaaS Deal
This isn’t about sales strategy. This is about the hoops you need to jump through to win the enterprise deal. Here’s what the enterprise customer is going to expect from your SaaS.
What Do Enterprise Customers Want From a SaaS?
Selling to the enterprise can be different than the SMB—but not that different. There are just a few things you’ll need to provide in order to win the hearts, and business, of an enterprise prospect.
Better SaaS Customer Onboarding Doesn’t Start With Process
Whether you have a product-led SaaS or a high-touch SaaS, better onboarding doesn’t start with process it starts with vision. Don’t get me wrong, every SaaS needs to deliver a great customer onboarding experience. And that will require a process to ensure it’s executed well. But if you want to improve how you onboard your […]
What Could Be More Important Than Your SaaS Renewal Process?
You may be asking yourself, “Wait, does my company even have a renewal process?” You aren’t alone. Many SaaS companies don’t have a formal customer renewal process. I was reminded of this at the Silicon Y’all event earlier this month when my session about fighting SaaS customer churn was followed by a fantastic presentation on […]
Hard-to-Handle Top Performer? Here’s What To Do.
With SaaS company culture as an important competitive edge for recruiting and retaining the best employees, you have to consider how difficult employees impact the team. When those difficult employees are top performers, the decision to let them go can be agonizing. Here’s a simple answer.
The Customer Success Team Can’t be Responsible for SaaS Customer Churn
There, I said it. As a SaaS founder who led sales, customer success, product support, and professional services, I fully believed every customer retention issue was squarely on my shoulders. And every customer retention win was because of the product. I LOVED our product and the value it brought to our enterprise customers. I passionately […]
