Wondering how many leads you need to generate to hit your company’s revenue targets? Or how much traffic you need to drive to hit an online signup target? We’ve got your answer right here in our 3 easy lead generation calculators.
What is a Lead Gen Calculator?
These 3 simple calculators automatically calculate:
- The number of marketing-generated leads needed to generate $X amount of revenue
- The amount of revenue that can be expected based on a specific number of marketing leads generated each month.
- The amount of monthly traffic to drive to generate a certain amount of online signup revenue.
These calculators can be used to plan & model what outcomes can be achieved based on lead and traffic generation.
The calculators were created for sales and marketing leaders in startup organizations who are building their demand gen funnel and planning revenue outcomes from demand gen marketing activities.
How to Use the Calculators
Just make a copy of the file and start editing! You can add, remove or change any aspect of the calculator inputs to fit your revenue organization.
Several examples are provided. Review the examples and select the one that most closely matches your funnel and how you think about demand generation.
One note—the calculators assume you have benchmarks. If benchmarks don’t exist you can use the examples to calculate various potential outcomes and then start to track your benchmarks to update the example with your actual attainment.