Without that SaaS sales and marketing ROI measuring ability, the company is essentially operating in the dark.– Tien Anh Nguyen
ROI (Return on Investment) is a term for the financial benefit received from an investment. It’s a measure used to evaluate the efficiency of potential investments or to compare one investment to another. The goal is to have a high ROI, representing a maximum possible return for minimal investment. With ROI, you aim to put in less than you get in return.
If you’re new to SaaS ROI, these 5 articles will get you started!
First up is this fantastic introduction by Vendasta‘s Ankur Pramod. This neatly-packaged explanation of SaaS ROI not only explains the metric itself – but how to calculate it as well. For ROI newcomers, this is the place to start.
One of the most crucial metrics for measuring ROI is the number of leads an agency’s marketing campaign brings in. As logic states, more leads means a better ROI.– Ankur Pramod
Flexera‘s unaccredited bank of writers are some of the most concise we’ve seen recently. The author behind this piece, in particular, answers the often-asked question “what is usage, anyway?” and shares some tips for taking the first step in your ROI journey.
Figuring out your SaaS ROI is not a simple process. The best starting place, after starting a list of all the solutions, is to get a handle on what sort of usage metrics are most appropriate for judging the impact of the solution.– Flexera
Susie Kelley took to the Spot On blog for a special ROI edition of Spot On Says. Narrowing the scope a little, Kelley’s piece focuses on the 10 best marketing metrics for boosting SaaS ROI. Over her many years serving as Spot On Agency’s President and CEO, Kelley has seen it all. Framed by the lessons she’s learned along the way, the information she includes here can’t be found anywhere else.
Metrics are especially important in SaaS marketing because of the difference between SaaS and traditional sales.– Susie Kelley
Marketing is crucial for company growth, and growth is what every SaaS company needs.– John Yori
Does your product truly do what you say it does? How can you prove it? Golden Spiral Content Strategist Zach Watson shares three battle-tested methods for proving your product’s ROI. Easing your prospect’s mind is essential. Watson shows you how!
Once you know what you need to say, make sure you’re saying it in compelling fashion.– Zach Watson
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!