Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it’s done.– Nir Eyal
Simply put, Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion, and expansion.
More SaaS companies around the world are changing to PLG strategies every day making this one of the biggest software trends of 2020. So what is PLG, really? And what can it do for you? These 5 articles will get you started!
First up is Openview‘s Blake Bartlett with a fantastic introduction to PLG and building software in the end-user era. Bartlett’s presentation starts with a history of software, spanning three eras and ending in the present. What can the past tell us about the future of SaaS? And what does this all have to do with PLG? You have questions, and this article has answers.
Successful software products are tailored to a primary persona and their pain.– Blake Bartlett
The anonymous writer behind Product Board‘s PLG study does a fantastic job of addressing lesser-known aspects of this complex topic. Offering a crash-course in PLG benefits, metrics and more, the writer’s work pairs perfectly with Bartlett’s piece included above.
The product-led growth model shifts the way you think about your product, your users, and the relationship between the two.– Product Board
UserPilot‘s Dayana Mayfield narrows the scope a little bit more, zeroing in on the marketing side of PLG. Though primarily aimed at marketers, this lengthy piece sheds light on many other important aspects of PLG strategy as well. Chocked full of graphics, examples and other helpful data, Mayfield’s guide may just be the best we’ve seen on the topic.
Product-led growth marketing is like the business equivalent of really great storytelling.– Dayana Mayfield
Lastly comes two pieces from our very own Anna Talerico. First up is an article from a few months back which discusses the role a sales force plays in product-led growth. Do PLG companies still need a sales force? The short answer is yes, but to learn why and how – give this article a quick read!
Sales and customer success teams are not the same thing: it’s the difference between hunting and farming.– Anna Talerico
More recently, Anna shared some thoughts on the role customer success plays at a PLG company. Is customer success necessary? Once again, the answer is yes. But in this article, Anna provides some basic concepts about product-led growth and customer success while preparing readers to leverage customer success in a product-led growth SaaS company. More to come on this soon!
The success of a product-led growth company is tied directly to the success of its customers. If customers succeed when using a product, they’ll continue using it—and they’ll spread the news.– Anna Talerico
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!