Growth Hacking is more of a mind-set than a tool kit.– Aaron Gin
Coined by Sean Ellis, the term “growth hacking” describes strategies and methods for singularly and obsessively driving a company’s growth. But does it work? And are all growth hacks created equal? How can you know which hacks are right for you?
If growth hacking is a new concept to you, these 5 articles will get you started!
There’s no one better than Patrick Campbell to start things off. The brilliant and well-spoken ProfitWell founder pens the perfect introduction to growth hacking, detailing the history, the myths, the benefits and more. For new growth hackers, this is the place to start!
Finding one quick trick to supercharge your growth, is a fantasy. However, you can grow your SaaS business by focusing on certain overarching growth levers.– Patrick Campbell
Next up comes a success story from Ahrefs CMO Tim Soulo. Soulo discusses the 9 SaaS growth hacks the company didn’t use, and the 3 they did. Even better, the CMO explains why they didn’t feel certain hacks were right for Ahrefs, how to tell which hacks are right for you, and how to implement the ones that are.
If your startup solves a problem that people don’t know exists, you’ll need to rely on other methods to drive awareness.– Tim Soulo
Eniac Ventures‘ Nihal Mehta teams up with Slack‘s Dannie Herzberg to share 5 tips for enterprise growth hacking. The genius mind’s behind these two SaaS giants share some truly enlightening growth strategies, going in-depth on the implementation of each. This 4-minute read covers more ground than many longer articles, in half the time.
Pricing strategy should vary depending on the market you address.– Eniac Ventures
SaaS veteran (and self-proclaimed lover of growth hacking) Neil Patel exposes secrets behind 9 of the largest tech companies. According to Patel, these 9 companies didn’t get where they are by accident, and in fact, each one achieved their success by utilizing the hacks discussed in this article. Thanks to Patel, these secrets are secrets no more!
Growth hacking is popular because it is essential. The businesses who are best positioned to use growth hacking are SaaS companies.– Neil Patel
UX Collective‘s Nichole Elizabeth DeMeré is the author behind this heavy dose of tough love. Providing the perfect reality check to close things out, DeMeré asserts that the most powerful hack of all is communication. The article explains why in an industry so void of personal connection, a little care and concern can go a long way. And while all of the hacks discussed above are indeed useful in their own right, genuine appreciation for your customers never goes out of style!
It’s just not feedback. It’s getting to know your customers as human beings and building relationships with them that drive positive CX far more powerfully than any of these elements could do alone.– Nichole Elizabeth DeMeré
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!