The SaaS KPI Roundup

If you cannot measure it, you can never improve it.

– Peter Ducker

For those new to SaaS and all its lingo, KPI (or Key Performance Indicator) is a fancy term for “the most important metrics used for tracking your business.”

A quick Google search for SaaS KPIs will yield hundreds of results, and determining the most useful ones for your business can sometimes be daunting. If you’re new to SaaS KPIs, these 5 articles will help!

What Are Key Performance Indicators for SaaS?

Openview‘s Scott Maxwell kicks things off with an introductory crash-course in SaaS KPIs. Listing the 7 KPIs new SaaS founders should start tracking on day one, Maxwell is sure to keep his presentation short and sweet. For those who may be new to SaaS KPIs, this is the perfect place to start!

The most pragmatic thing you can do is calculate the metrics above based on your company’s numbers and then explore and test ways for improving them.

– Scott Maxwell

SaaS Metrics & KPIs to Predict Your Business Growth

Sharjeel Ashraf of Cloudways takes things to the next level, exploring the best KPIs for predicting SaaS growth. The 10 metrics are individually discussed in great detail as well as included in a shareable, easy to understand infographic for the visual learners out there. Great job, guys!

For the profitability of your business, retaining customers for a longer period of time is crucial.

– Sharjeel Ashraf

The 5 “Must Have” KPIs for Your SaaS Business

Though this article contains many of the same KPIs discussed above, the power in this article comes from the brilliant mind of SaaS guru Neil Patel. Patel breaks things down in the way that only he can, packing his years of experience into each and every line. This article is highly detailed, concise and well worth the read!

Instead of getting overwhelmed with dozens of KPIs, make sure you limit your key metrics to a select few.

– Neil Patel

Customer Success KPIs and Metrics

UserIQ‘s Erika Childers narrows the scope a little more, focusing on the top customer success KPIs for your SaaS company. What makes customer success KPIs different, and why does it matter? Childers has the answers.

The CS team is the key to driving the value that customers expect that will make them receptive to those conversations. 

–  Erika Childers

5 Marketing KPIs and Why

Last but not least, our own Justin Talerico closes things out with a fantastic list of marketing-specific KPIs, and explains why each one matters. Developed over many years of trial and error, this has been the consistent go-to for us here at SaaSX for the last three years or so. We hope it helps!

Marketing KPIs have to be easy for the team to comprehend and affect.

– Justin Talerico

Happy reading!

Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!