If you want to make sure you don’t lose your users up front, you need to optimize your SaaS user experience.– Laduram Vishnoi
Nothing makes customers churn quicker or more permanently than a bad experience. So why are so many SaaS companies passive about their user experience (UX)?
While there may not be one single “right” approach to a great UX, you know it when you see it. To learn more about creating a great experience for your users, these 5 articles will get you started!
Before we get into what you should be doing, let’s talk about the #1 thing you should not be doing. Userlane‘s Andy Mura took to the company blog a while back to discuss the main reason why new users don’t subscribe to your service after a free trial. Are you doing this already? Read the full article to find out!
It is important to remember that different users utilize the same program for different purposes and at various levels of proficiency– Andy Mura
So, how do you create an awesome UX for your SaaS customers? Chargify‘s Kate H. reached out to the great minds at InVision to ask them what they think accounts for a great customer experience. After collecting their 7 UX must-haves, Kate compiled them into a fantastic piece she calls the SaaS UX Bible and shared in-depth advice on each aspect of the user experience. Great work, Kate!
A study by Aspect Software found 69% of millennials “feel good about themselves and the company they are doing business with when they resolve a problem without talking to customer service.”– Kate H
Digging a little deeper into the steps above, Toptal‘s Jeremy Schweitzer shares some great tips for improving your current UX. With SaaS applications being among the most complex pieces of software written today, implementing UX best practices for any SaaS platform is an absolute must. Schweitzer outlines this process so that you can get started today!
When users are confused, they cancel memberships. A positive onboarding experience engages, gives a strong first impression, and teaches users how to complete certain tasks they have in mind.– Jeremy Schweitzer
Genius software engineer Tim Nolet published this fantastic piece on the Hacker Noon blog a short while back. In this article, Nolet explores the user interface (UI) aspect of SaaS UX, and shares his unique approach to UX success. Nolet backs his approach up with 10 examples of SaaS companies known for their great UX, and shares a few tips from each.
What works mathematically doesn’t always work optically.– Tim Nolet
Last but not least, Aquire CEO Laduram Vishnoi reveals his one-of-a-kind approach to building a great SaaS user experience. We loved this piece because you can really feel the care that Vishnoi has for his customers and how important their experience is to him. His advice is thoughtful, actionable and truly brilliant.
Taking regular feedback is needed to create a better SaaS user experience.– Laduram Vishnoi
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!