The SaaS Funding Roundup

“Startup funding” is not a one-size-fits-all concept.

– Patrick Campbell

Securing funding is one of the most important, scary and exciting things a SaaS founder can do. As more funding options continue to pop up on the horizon, companies may have difficulty deciding which option is right for them.

Venture Capital is often the most attractive and glamorous option, but the pressure that comes along with it may be a turn-off to some. What about angel investors? Or incubators? If you’re looking to learn more about SaaS funding, these 5 articles will get you started!

SaaS Funding Guide: Types of Funding, When You Need Funding & More

SaaS veteran and ProfitWell founder Patrick Campbell kicks things off with this brilliant SaaS funding crash-course. Touting itself as “everything you need to know about SaaS funding”, this article is the perfect place to start your funding journey. When is the right time to seek investment? And how can you find the right investor for you? This article answers all these questions and many more!

Bear the various possibilities in mind, and find the option most suited to your business idea. Don’t be too easily seduced by the highest offer on the table, but don’t aim too low either. 

– Patrick Campbell

The SaaS Capital (or Funding) Continuum: 10 Forms From Inception to Exit

Next up is this stunning presentation from Bigfoot Capital. In what may just be the most thorough article we’ve seen on the topic, an anonymous author guides readers through the “SaaS Funding Continuum”. Discussing all 10 forms from inception to exit, this article is one you really don’t want to miss.

As a Founder, successfully capitalizing your company is one of the most important, and hardest, jobs you have.

– Bigfoot Capital

What Do Investors Look For in a SaaS Startup?

ChartMogul‘s Annie Musgrove delves deep into one of the most important questions any founder can ask. What do investors look for in a startup? And how can you make your company more attractive? This question has many answers. But while the specifics may vary company by company, there are many important practices that every SaaS founder needs to understand. Is there a need for your product or service? And what sets you apart? Learn how you can get your company investment-ready today!

It’s not enough to adequately address the market’s need. Investors also want to see differentiation. What sets you apart from the competition?

– Annie Musgrove

12 Key Issues For SaaS Startups Seeking Financing

This collaboration between Mitch Zuklie and Richard D. Harroch hit the Forbes homepage a few months back, and no funding roundup would be complete without it! We believe that – as important as it is to understand investors want to see – it’s equally important to know what they really don’t want to see. What are some of the red flags investors look for when considering funding a new startup? Does it vary depending on the type of investor? Zuklie and Harroch have the answers.

Raising capital from investors is difficult and time consuming. Therefore, it’s crucial that a SaaS startup absolutely nails its investor pitch deck and articulates a compelling and interesting story.

– Mitch Zuklie and Richard D. Harroch

The Top 25 VC’s Investing in SaaS Right Now

For readers looking to try the Venture Capital (VC) route, GrowthList put together a helpful list of the top 25 VCs currently investing in SaaS. Each investor has their own strengths, weaknesses, interests, specialties, and biases. Understanding each of these is the key to finding the right VC for you. GrowthList makes it easy!

From imaging software to collaboration tools, SaaS is becoming an extremely profitable route for venture capital companies.

– GrowthList

Happy reading!

Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!