The SaaS Conversion Rate Roundup

Every aspect of marketing is entirely useless unless it produces conversions.

– Jeremy Smith

No matter what you sell, if you sell it online – you need to monitor and optimize your conversion rate. Poor conversion means you’re not selling, and if you’re not selling, you’re not growing. And as the old saying goes, you’re either growing or you’re dying.

If you’re looking to improve your conversion rates, these 5 articles will get you started!

SaaS Conversion Rate: How to Benchmark and Improve This Key Metric

Diving right into the heart of the matter, Proof‘s Ben Johnson gives readers an explanation of SaaS conversion rate in it’s most basic form. In Johnson’s words, “the most basic definition of conversion rate is the number of conversions divided by the total number of visitors”. And while this explanation applies to the vast majority of SaaS companies, he points out that the actual definition will differ depending on the business, where you track conversions, and your goals. With the foundation laid, Johnson continues on with tips on how to measure and improve the conversion rate for a SaaS company and explains all that this process entails.

Without a high converting site or product, you can drive all the traffic you want to your business, and still fail to see the growth you desire.

– Ben Johnson

9 Steps for SaaS Companies to Boost Conversion Rates

For those looking to give their current conversion rate the boost it needs, Incredo‘s Sona Hovhannisyan has some great tips for you. Praised as the reining story-maker of the Incredo blog, the only thing second to Sona’s colorful writing is the brilliant advice within. Organized into 9 easy steps, Hovhannisyan offers in-depth explanations of each part of the process. With an assortment of helpful graphics included, this article is a great place to start boosting your conversion rates today!

About 70% of people who sign up for SaaS free trial never end up using the trial at all.

– Sona Hovhannisyan

Reasonable SaaS Free Trial Conversion Rate

So now you understand conversion rates and how to improve them, but you’re wondering what a “good”, “bad” or “reasonable” rate is. That’s where Sixteen Ventures’ Lincoln Murphy comes in! The world-renowned Growth Architect, Consultant, Author, and Keynote Speaker addresses this topic beautifully, making this complex topic easy to understand. This article has been shared around SaaS circles quite a bit, and for good reason! It’s one of the best.

When it comes to Free Trial conversion rates, don’t be average…you’re better than that.

– Lincoln Murphy

Beginner’s Guide to Conversion Optimization

If you’ve made it this far, congrats! You’re no longer a SaaS conversion novice. With the basics of conversion understood, it’s time to talk about conversion rate optimization (CRO). CRO provides a significant opportunity for businesses of any size by taking a scientific approach to optimizing websites and enabling businesses to convert more visitors into subscribers or customers. The goal of CRO is to create repeat buyers who will come back time and time again. And don’t worry, it’s not rocket science! In many ways, it’s common sense. And thanks to this brilliant guide from QuickSprout, it’s as easy as 1, 2, 3!

Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers.

– QuickSprout

How to Improve SaaS Free Trial Conversion Rates

Free trials have something of a “can’t live with ’em, can’t live without ’em” reputation among SaaS founders. When they work, they work great. And when they don’t, they can exhaust your resources, slow growth and waste your time and money. So how do you improve your SaaS trial conversion rate? Rachael Pilcher of Lighter Capital tells you how!

It’s not much of a sales model if none of your subscribers are going to pay you.

– Rachael Pilcher

Happy reading!

Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!