A company’s culture is the foundation for future innovation.– Brian Chesky, Co-founder and CEO of Airbnb
Moving into 2020, it’s important to understand that for SaaS companies culture matters more than ever. The culture you build will determine your level of success, the rate of your growth, and the lifespan of your company. And remember, if you don’t define your culture – your culture will define itself!
If you’re interested in learning more about company culture and how to define yours, these 5 articles will get you started!
Dayne Shuda of Ghost Blog Writers shares 10 essential elements of a great SaaS culture and the defining features of each. Cautioning that building a passive or negative culture can slowly destroy your company from within, Shuda is sure to weave hope throughout. Your culture is something to focus on throughout the life of your company. Even if you haven’t built it yet, there is still plenty of time!
If you’re growing a SaaS company it’s important to understand how your culture is taking shape. It can have direct results on your organization’s success…even if you have a great, profitable product.– Dayne Shuda
ProfitWell‘s Patrick Campbell lent his platform to HubSpot‘s Chief People Officer Katie Burke to discuss SaaS company culture. Whereas Shuda’s piece focuses on the essential elements of a positive culture, Burke’s piece spotlights the most common mistakes companies make when building their culture. As important as it is to understand what you must do to build a strong culture, it’s equally important to understand what you absolutely must not do. Burke’s piece addresses this beautifully!
Grow your people and your company will grow too.– Katie Burke
With the dos and don’ts of SaaS culture clearly defined, ProcessMaker‘s Cheyenne Noelle dives into yet another facet of SaaS company culture. Not only is a positive culture a key aspect to a company’s ability to sustain itself, it’s also highly necessary for accelerating company growth. Why? As Noelle explains, employee happiness accelerates company growth. As such, investing in culture keeps your company competitive and healthy.
It’s easy to be negative. It requires less energy to be positive, plus being positive contributes to the healthy energy of your workspace.– Cheyenne Noelle
Going a little deeper into what it takes to define your company’s culture, Camp Six Labs’ Sarah Reilly Engel breaks it down step-by-step. Explaining that your defining principles will act “as the foundation for a system of belief or behavior or for a chain of reasoning”, Engel shares the 5 categories of cultural principals. Discussing the people, the values, the tone, the problems, how it can work and how it can fail – it’s safe to say that Engel’s presentation is one of the most thorough that we’ve seen. And the best part? It’s only a 4-minute read!
You have to strike the right balance between sustainable incentives that help you remain competitive and values with a higher purpose that have meaning and yield success.– Sarah Reilly Engel
Last but not least, Corl writer Vishaal reflects on why company culture has become such an important part of the modern job hunt, and the hiring process. Gone are the days when employees prioritized salary over all else when looking for a new job. In its place, the desire for a strong, inspiring, welcoming company culture has become more than just a perk. For the modern employee – it’s must-have. It’s the centerpiece of a company’s identity. As the next generation of the working class enters the job market, companies must pay closer attention to the culture they create for employees. Take 5-minutes to learn more about why this is!
The workplace should not be something that people dread every day. Employees should look forward to going to their jobs. In fact, they should have a hard time leaving because they enjoy the challenges, their co-workers, and the atmosphere.– Vishaal
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!