For newly-launched SaaS companies, there’s no bigger struggle than customer acquisition. In the early stages of a company when funding is low, business is slow and the stakes are high – one wrong turn can devastate you before you even get off the ground.
So what’s a founder to do? These 5 articles on SaaS customer acquisition will get you on the right track!
First up is SendinBlue‘s Jeff Cox with his four-step approach to the four stages of SaaS customer acquisition. Taking to the Hubspot blog, Cox discusses the reasons SaaS customer acquisition can be so difficult and shares the biggest key to SaaS customer acquisition success.
Tackling the SaaS customer acquisition cycle is not for the faint of heart. It requires a lot of work, and most importantly, a deep understanding of your customer and their needs to create an SaaS acquisition strategy that works.– Jeff Cox
The brilliant mind of Jordan T. McBride is the perfect place to gain an understanding of Customer Acquisition Cost (CAC), and how to properly calculate it. The ProfitWell writer took full advantage of the company’s blog two months ago, publishing a short but sweet break down of SaaS CAC calculation, fully outfitted with infographics and more. If you’re looking for a crash course in CAC calculation – here it is!
As soon as you acquire a new customer you instantly have lost money. This means the first thing on the agenda moving forward should be getting that upfront money back as soon as humanly possible.– Jordan T. McBride
Speaking of infographics, Invesp CEO and conversion rate guru Kalid Saleh recently published a highly insightful collection of SaaS customer acquisition statistics and trends. Organized into a series of clean and colorful graphics, Saleh went to great length to make the information included in this piece digestible and fun to read. Great work!
Unlike companies in other industries, which would happily welcome a 20% annual growth, a software company growing at 20% annually has a 92% chance of extinction within a few years.– Kalid Saleh
Don’t let this article’s lengthy 29-minute read time scare you off, it’s worth it! Marketing & Product Growth expert Myk Pono digs through the three most common SaaS customer acquisition strategies, zeroing in on the most important aspects of each. What is the most effective way to entice prospects to try your product? Is it better to offer a freemium or a free trial? Pono answers these questions and many more!
The goal or this article is to help every SaaS company and every product team systematically evaluate options and their specific cases in order to design an effective and efficient customer acquisition strategy.– Myk Pono
Last but not least comes Kimberlee Meier’s 9-minute guide to calculating (and reducing) your SaaS company’s CAC payback period. Originally published on the FastSpring blog, Meier’s guide is jam-packed with data, charts and actionable advice that’s sure to help SaaS founders of all levels.
If a company’s customers never payback in revenue what they cost to bring on board, there is no chance a company will ever become profitable. Instead, it will forever be trying to pay back its CAC debts.– Kimberlee Meier
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!