As we’ve discussed in previous articles, navigating the complex world of SaaS pricing can be overwhelming, to say the least. With such a wide variety of pricing models, finding the right one for you can be quite a challenge. C
If you’re struggling to put your SaaS pricing strategy together, these 6 articles will get you started right!
The Four-Step Pricing Process for Fast-Growing SaaS Companies
Reflektive CMO Mike Walsh took to the Openview blog to share his unique and simple four-step SaaS pricing process. To put his framework into perspective, Walsh outlines the three underlying concepts of successful pricing before breaking each one down individually, stopping along the way to discuss what to watch out for. And don’t miss his closing words of big-picture advice!
In the early days, you want to price high and then fight for that price.
– Mike Walsh
How Your SaaS Pricing Affects Your Target Audience
So you’re starting to understand how a good pricing process works, but you’re still wondering how various pricing strategies may affect the overall outcome. What makes one better than another? Does SaaS pricing fit a “one size fits all” formula? You have questions, and Re
The prerequisite of an effective pricing strategy is goal alignment.
– Tom Tunguz
The Anatomy of SaaS Pricing Strategy
Though less of an article and more of an eBook, ProfitWell‘s Anatomy of SaaS Pricing Strategy guide is one the most fantastic breakdowns of SaaS pricing we’ve ever seen! In typical ProfitWell fashion, this guide leaves no stone unturned, justifying its length and proving to be both an enjoyable and highly-beneficial read.
Every SaaS company is different, but almost every single one makes a mistake that puts the company in jeopardy. They don’t understand their pricing.
– Patrick Campbell
SaaS Pricing: The Two Sides of Freemium
ChartMogul‘s Ed Shelley has been one of our favorite writers for a long time now, and we’ve featured his work many times in the past. And for good reason! Shelley sees the world of SaaS unlike anyone else and articulates his observations, findings, and advice beautifully. Adding to his already impressive body of work is this piece on the two sides of freemium. Can freemium work for your SaaS? Find out now!
It’s important to not consider all implementations of the Freemium model the same. Depending on how it’s designed and implemented, Freemium can unlock sustainable growth for many B2B SaaS businesses.
– Ed Shelley
The Ultimate Guide to SaaS Pricing Models, Strategies and Psychological Hacks
Another recurring writer in our weekly roundups is CoBloom‘s Ryan Law. In a
Few things impact revenue as much as your pricing.
– Ryan Law
SaaS Pricing Models and Strategies Demystified
Last but not least comes Baremetrics‘ own Corey Haines with his breakdown of SaaS pricing models and strategies. Included last for any readers who may be left with questions after reading the posts above, this article does exactly what the title implies – demystifies! Navigating the many challenges that arise with SaaS pricing can be overwhelming, but thanks to Haines, it doesn’t have to be. Great stuff!
When making a pricing change, it’s always important to communicate why. Ideally, communicate the upcoming changes weeks or even months in advance.
– Corey Haines
Happy reading!
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!
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