Let’s face it: SaaS metrics are confusing! Whether you’re a founder attempting to track and predict growth or a new hire trying to fix an outdated system – there’s a lot to know and understand. What metrics should you be tracking? And how and when should you be tracking them? These 5 articles will get you out of the SaaS metrics maze and on your way to success today!
If there’s one SaaS metrics article to read, it’s this one! Serial entrepreneur, VC, and all-around SaaS guru David Skok published this piece on the ForEntrepeneurs blog quite a while ago, but it never gets any less brilliant. Aiming to look at the high-level goals of a SaaS business and expose the key metrics that drive success, this article does all that and more! Truly a fantastic introduction to SaaS metrics for new founders, with some pro-tips that even the SaaS veterans will find useful.
Human nature is such that if you show someone a metric, they will automatically work to try to improve it. That kind of a culture will lead to true operational excellence, and hopefully great success.– David Skok
Product Management Academy‘s Shardul Mehta feels that Product Managers are unique, both in their responsibilities and the rules they operate under. Pointing out that people in this position are not directly held to meeting a sales quota or a customer satisfaction score, Mehta calls for product managers to track metrics that are actionable. According to Mehta, actionable metrics, combined with an understanding of your product’s business goals and business model will provide the foundation needed to make strategic decisions about product growth.
Your job as a product manager is to drive business growth, and these are the SaaS metrics you need to do that.
Our job as product managers is to find ways to drive the growth and profitability of the business. Period.– Shardul Mehta
Ryan Hilliard of Codeless chose this somewhat wry title carefully, attempting to attract readers seeking applied knowledge. Much like the Product Manager metrics above, Hilliard claims that SaaS marketers need a very specific set of metrics. But why are SaaS marketing metrics unique? Hilliard explains that SaaS marketing is different than normal digital marketing, and must be measured and tracked differently. Detailing exactly why this is, he transitions into the 7 SaaS marketing metrics you (literally!) can’t afford to ignore, explaining why and how to track each one.
For a brief, shining moment, I want to give you a breakdown of the most important SaaS marketing metrics and how to use them to grow your SaaS marketing efforts.– Ryan Hilliard
Like the two categories above, SaaS Customer Success requires its own set of metrics as well. Taking to the HubSpot blog to outline each of these metrics, Clint Fontanella guides readers through the choppy waters of SaaS customer success with the expertise of a true veteran. Encapsulating everything you need to know about these 8 critical metrics into a quick 7-minute read, Fontanella concludes with a link to HubSpot’s free customer success metrics calculator. Follow the link to calculate your customer success metrics today!
The old customer success playbook is no longer enough to keep customers happy and coming back, and an entirely new school of thought is emerging. It’s one that’s focused less on making the maximum amount of calls or closing as many tickets as possible, and more on developing, maintaining, and strengthening relationships with customers.– Clint Fontanella
We saved this one for last due to its lengthy 25-minute read time. Gasper Vidovic of SaaS giant Databox takes a less specialized approach, sharing his list of 18 SaaS metrics and KPIs he feels every company should track. Though quite a bit longer than other pieces of its kind, the article justifies its lengthy run time with deep research, insightful charts and superhuman attention to detail. If you’re looking for a SaaS metrics one-stop-shop, this is it!
Steering one’s business without measurable success indicators is like steering a car in the dark without dashboard lights: you might be going the right direction, but you have no idea how fast or when you’ll get there.– Gasper Vidovic
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!