This week’s SaaS roundup features tips for effective inbound marketing, selling into the enterprise, converting trial users to paid customers and much more! Let’s get started…
Setting out to explore the world of SaaS Inbound Marketing, Digital Marketing Professional Jan Skrabalek takes readers through the five most effective strategies for achieving powerful Inbound Marketing results. While articles and photos are standard in SaaS marketing, Skrabalek suggests that simple things like adding infographics, videos, and quotes into your content strategy can make all of the difference in the world. Marketing doesn’t have to be complicated. Revolutionize your inbound marketing strategy today!
Digitalisation is a trend that’s changing our lives. It has changed the way people consume content and share information. They want content that’s relevant and addresses their needs. Inbound Marketing provides answers and in the SaaS industry, this is very important.– Jan Skrabalek
Blossom Street Ventures co-founder Sammy Abdullah takes a critical look at the revenue, equity, and debt of 88 publicly traded SaaS companies at the time they went public. Stating his belief that cash efficiency is one of the most important metrics in SaaS, Abdullah aims to prove that this metric (measured as recurring revenue in the latest year/equity + debt invested) is every bit as important as growth.
Cash efficiency may not be as sexy as revenue growth, but if you can generate $0.58 of recurring annual revenue per $1.00 of investment at scale, you’re on your way to joining the ranks of successful publicly traded SaaS companies.– Sammy Abdullah
Beamer‘s Spencer Coon believes that identifying and approaching new prospects is easier than his readers may think, and last week – he built the guide to prove it. Whether through social media or email, the steps for acquiring new customers are simple, and the goal is the same. You want to reach people within your customer profile, grab their attention, and move them into the top of your sales funnel. It sounds easy, but it can be difficult to find the right place to start. Coon’s tips will kickstart your customer outreach strategy today!
Outreach includes the follow up. Particularly for SaaS, the follow up process is really important because it’s unlikely someone will make a decision quickly. The bigger the client, the less likely it is.– Spencer Coon
Selling into the SaaS enterprise is viewed as the Holy Grail for most SaaS companies. With more revenue, accelerated growth and a sense of security among its primary attractions – it’s not hard to see why the world is SaaS enterprise is so magnetic. But how do you know when the time is right to take the big leap and move upmarket? Paddle‘s Catherine Pearson has done her research, and just may have the answers you’re looking for!
Companies who take the proactive path to enterprise tend to tailor plans to the personas they’re targeting, for example offering a business account so that an individual using the freemium product in the workplace can increase their use of the product with their whole team on board. Seizing the opportunity is key and therefore knowing your customer’s requirements is crucial.– Catherine Pearson
ChurnZero Director of Marketing Cori Pearce is widely-known for her uniquely brilliant perspectives on complex SaaS issues. Last week saw Pearce tackle SaaS trial conversion rates, drawing a map of the often-confusing maze around SaaS conversion and helping readers achieve the conversion results they’re looking for. If you’re having trouble converting your trial users into paid subscribers, Pearce’s conversion tips are for you.
In order to co– Cori Pearce
nvert a free user into a paying customer, opportunities for product confusion must be eliminated. With time at a premium, a user’s time to value must also be quickly realized.
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!