This week’s SaaS roundup features tips for identifying and targeting SaaS buyer personas, improving your referral process, getting the most out of your content and much more! Let’s get started…
Following a Google search for “SaaS forecasting” which yielded 2.8 million results, SimSaaS‘ Matt Wensing set out to understand the history of forecasting with the hope of better predicting its future. But instead of leading him to ultimate forecasting enlightenment, Wensing’s journey
The best forecasters in the modern era don’t make predictions in an ad hoc fashion or only when compelled to do so by shareholders. Instead, they forecast in order to detect certainty as soon as possible. They support this goal by forecasting well in advance of decisions. They also forecast to measure– Matt Wensing
uncertainty,and watch how that uncertainty changes over time. They support this goal by forecasting often,and admitting their uncertainty in their assumptions.
Content Is Still King: How Content Marketing Enables SaaS Businesses to Differentiate, Lead & Succeed
Originally coined by Bill Gates in 1996, the phrase ‘Content Is King’ refers to the role content plays in the success of the modern internet-based business. Pondering the importance of content marketing within the SaaS landscape, Xander Marketing founder Alex Cohen shares his map for navigating the SaaS content marketing maze. Explaining why content marketing matters for SaaS companies, Cohen offers his best advice for putting together a content marketing plan that will deliver powerful results. Worried about keeping your content fresh? Cohen has a strategy for that too. If you’re struggling to wrap your mind around SaaS content marketing, give this one-stop-shop a quick read!
The phrase ‘Content Is King’ remains even truer today than it was in 1996. Today, content marketing enables a SaaS business to establish its credentials and helps to build trust with customers and prospects.– Alex Cohen
Beamer‘s Mariano Rodríguez penned a brilliant piece discussing SaaS buyer personas and how to identify and target them correctly. For those who may be unfamiliar, “SaaS buyer persona” is a term used to describe the general profile of your ideal buyers. Your buyer persona would include details on your buyer’s willingness to pay, what features they find important, unimportant, their estimated LTV, who they report to, etc. Rodríguez explains that in order for SaaS companies to identify SaaS personas correctly, teams have to go through a discovery process that is half research and half creativity. Sound confusing? It’s not! Rodríguez breaks it down into 6 quick and easy steps. If you’re stressing about identifying your buyer personas, fear not. It’s as easy as 1, 2, 3 (4, 5, 6)!
The better your team narrows down your key personas and targets them in organized and specific processes, the higher quality leads you can get for half the effort and cost. It’s a matter of being diligent and both creative and technical in your approach.– Mariano Rodríguez
Gary Amaral of Chargify revived the company blog after a month-long quiet-spell to share four key marketing strategies for rapidly-growing SaaS businesses. No stranger to cleanly worded articles and deeply powerful insights, Amaral knocked it out of the park with this one. Speaking directly to readers who have already figured out how to reach their target audience and acquire customers, this article addresses the company-wide complacency that often arises after a founder’s early triumphs. With the stage properly set, Amaral launches into one of the most detailed SaaS marketing guides we’ve seen in quite a while, making scheduled stops to detail each of the four marketing strategies outlined in the summary.
When you find something that works, it’s important to go all in and make the most of it. But businesses should never grow complacent — there is value in trying out new approaches and continuously experimenting to see what else might help take your business to the next level.– Gary Amaral
Cobloom‘s Emily Smith wants to help SaaS companies supercharge their referral programs, and she’s uniquely qualified to make it happen. Neatly organized into five steps, Smith takes readers deep into the referral process from properly incentivizing customers to getting the timing just right. There’s an art to SaaS referrals, and Smith’s guide acts as a Paint-by-Numbers for those who may be new to the process.
Many SaaS companies make the mistake of only rewarding the referrer. But the success of your customer referral program depends on two sides: you need someone making the referral, and someone accepting the referral.– Emily Smith
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!