This week’s SaaS roundup features tips for SaaS pricing, incorporating AI into your SaaS business model, hooking SaaS trial users from their first use and much more! Let’s get started…
Figma Chief Customer Officer Amanda Kleha brings her SaaS expertise to the Openview blog to shed some light on SaaS pricing and packaging. The article discusses pricing at every level with a deep focus on the things that often go wrong, explaining why problems arise and how to repair them at the source.
A lot of companies make the mistake of presuming that their product team should define the value of each feature, but this can put you way off base. A product team might value a feature based on how complex it is on the back end or how long it took to develop. None of that figures into how a user values a feature. If you want to understand how users value various features, it’s best to go straight to the source.– Amanda Kleha
Not long ago Artificial Intelligence was viewed as nothing more than an unassuming sci-fi-centric trend. But today, AI is widely considered to be the future of tech. AI is more popular than ever, and for good reason! Berta Melder hit the JAXenter blog last week to flesh out the benefits of AI, and explain why SaaS companies of all shapes and sizes should explore the many things AI can do for them. What can AI do for you?
As the market for AI grows, it’s time for SaaS companies to take a look at AI and its potential benefits and drawbacks for its use.– Berta Melder
Forbes writer Haseeb Tariq dives into automation and explains how automation may just be the key to reaching your SaaS goals. Organized into a short and sweet 4-step process, Tariq makes understanding and implementing SaaS automation quick and easy. Don’t think understanding automation could be that easy? Give this 5-minute read a try!
Use your automation flows for everything from onboarding and conversion to nurturing, retaining and reactivating customers. Marketing automation will free up resources for your company and help you give your customers a better experience.– Haseeb Tariq
Veteran venture capitalist and SaaS tastemaker Tomasz Tunguz returned to his blog to discuss hypergrowth, and its effect on churn. Penned as a response to Thibaud Clement’s “Rethinking Customer Churn Rate & LTV/CAC“, Tunguz adds two profoundly-valuable cents in a way that only he could. But what is hypergrowth? The simple answer is: e
Why does this happen? Because the odds of churn decrease with time, particularly for products with monthly billing. If a business acquires many customers in one month, a big chunk of the customer base is at the point of highest churn risk.– Tomasz Tunguz
If there’s one thing that Intercom Senior Product Manager Robbie Allan knows how to do,
“Showing customers how to find and use every feature is an important part of onboarding, but it’s best saved for later”– Robbie Allan
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!