A commented Google Slide Org Chart Template to help you look at SaaS marketing roles and responsibilities from the CMO to the coordinator.
I’ve been working a lot recently with SaaS marketing org charts. That work has been in the form of growth planning, organizational design, and talent evaluation. Scale matters a lot in thinking through the marketing needs of a SaaS company. A startup needs a marketer. A fledgling market-fit stage company needs a small team. A funded, pedal-to-the-metal growth play needs a lot more — including a CMO. Wherever you are in that continuum, the attached SaaS marketing org chart template can still be helpful to visualize roles and responsibilities. You simply contract or expand the chart for your scale, stage, and needs.
Revenue scale isn’t the only driver of org-chart scale.
Different SaaS companies have different marketing needs. Some are more sales driven than marketing driven. Others have more demand-gen needs than brand needs. And a few may have little need for traditional marketing at all — although those are rare.
As you look at my SaaS marketing org chart template (and the included comments on each role), align it with your stage, scale, and needs. If you just took a $20M round earmarked largely for sales & marketing, you likely need multiple people in many of these roles. If you’re bootstrapping at $1M in ARR, you likely need one strong, multi-hatted marketing Swiss Army Knife. And if you’re at $100M in revenue, you likely already have the pieces and need more of them — with increasing specificity — to deepen core competencies and scale predictably.
Jobs to be done at every level.
Marketing is a lot of work. But, it shouldn’t degrade into activity-based work. When marketing is focused on data-driven outcomes it’s both productive and scalable. But it’s still a lot of work. There’s strategy and process design at the top; program and measurement design in the middle; and heaps of execution to make it all happen. And, in my worldview, all of that takes place in creating compelling assets and getting them distributed. Yes, it’s all organized by channels and assets. And yes, that all tracks back to my ideas on the art and science of SaaS marketing.
The point is, when you do have the scale, you need the people. And you need them at all levels to execute the myriad jobs to be done. It’s not all high level. And it’s certainly not all low level. It takes a village of talents and skill levels to create and maintain predictably scalable SaaS marketing.
So, I hope you put the template to good use as you evaluate, design, or build your SaaS marketing organization (and remember to read the notes on each role.)