This week’s roundup includes great tips for managing SaaS bug fixes, tracking SaaS product engagement, building a high converting SaaS website and more!
Let’s get started…
Justuno‘s Jenna Ochoa popped over to the ChartMogul blog last week to share some tips on turning first-time purchasers into high LTV customers. Ochoa talks about adding proper segmentation into your marketing funnel, compiling data for lead capture campaigns, and breaks down some tactics you can implement into your marketing strategy to create repeat customers.
You can’t achieve high-LTV immediately. It is a “crawl, walk, run” process. But as soon as you start dialing-in your segmentation strategy, you can be more aggressive in pursuing tactics to nurture these customers.– Jenna Ochoa
In this much needed piece on a commonly overlooked topic, Beamer co-founder Spencer Coon tackles the subject SaaS bug fixes, feature requests, and how to manage them. At the core of any customer issue is the need for clear and effective customer communication. Coon shares actionable tips for improving communication with your customers by making it easy to provide suggestions and feedback with automated messaging systems and a central, easy-to-locate place for making product announcements. Coon also talks about building an organized, separate system internally for managing bug tracking, new features, and more.
Your goal as a SaaS startup is growth; exponential growth, if possible. In fact, unlike most industries, even if a software company grows at 20%, it has a 92% chance of ceasing to exist within a few years. For SaaS, exponential growth is necessary for survival; it’s not enough just to exist.– Spencer Coon
Totango‘s blog has been brimming with fantastic SaaS tips and insights in recent months, making it one of our new favorite sources of SaaS content around. In our favorite post from last week, Mia Jacobs offered 5 strategies for winning back lost enterprise customers. Jacobs instructs readers to start by simply asking previous customers to talk, acknowledging the problems that lead them to churn while properly incentivizing them to return. Additionally, Jacobs advises readers to use social media, blogs, video, and media opportunities, to open conversations regarding ways your business is improving. But above all, it’s important to determine whether or not a customer is worth saving. There’s little point in expending resources on a lapsed customer if your research tells you they’re likely to churn again or provide only limited revenue.
The loss of a single customer is not going to break your business, but every instance of churn is a signal that your customer success model can be improved and an opportunity to find out exactly how.– Mia Jacobs
Creating a high converting SaaS website can be daunting. But thanks to Arkenea‘s Vinati Kamani – it just got a little less daunting. Kamani breaks down the process of designing your high converting website into 8 simple steps, and closes the article with 5 best practices for SaaS website creation. Simply brilliant!
No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. When you create a SaaS website, it has to be customized for optimizing the user’s interactions, promoting lead generation, and aiding the culmination of the user journey by effective conversions.– Vinati Kamani
Last but not least comes this 9-minute piece on SaaS product engagement, how and why you should be tracking it, and more. The SaaS Review‘s Edwin Elodimuor really did a fantastic job of taking readers from A-Z on this topic, equipping SaaS companies with everything they need to create and track an engagement score for their SaaS product in 5 easy steps. Well worth the somewhat-lengthy read.
If product engagement is an absolute key to success for your software business, then you simply must have a way to measure it. You aren’t going to be able to improve it unless you do.– Edwin Elodimuor
Thanks so much for joining us for another SaaS roundup. We hope to see you here again next Monday!