This week’s SaaS roundup features articles on data literacy, every SaaS company’s biggest competitor and includes helpful tips for maximizing SaaS renewal, building customer loyalty and more! Let’s dig in…
ChartMogul‘s ongoing crash-course in SaaS metrics returned last week, adding a terrific piece on Data Literacy to their series. What is data literacy? Data literacy is the ability to read, understand, create and communicate data as information. Why is data literacy such an important metric to track? We’ll let the brilliant Ed Shelley explain that in his own words.
For years, modern businesses have used data and metrics in almost every decision they make. If you want to argue for more budget for your project, you’d better have some data to back up your reasoning.– Ed Shelley
Though originally written a few months back, The B2B Report‘s Aaron Cowell republished this fantastic article this week on Medium – and the advice within is just as relevant as ever. This quick 5-minute read is jam-packed with actionable tips for maximizing SaaS renewal. Complete with Cowell’s uniquely astute observations on the often-overlooked aspects of renewal, this article is a must-read for anyone working in B2B SaaS today.
Spending a decade in tech — mostly leading inside sales teams — I can say with full confidence that more needs done to address the reality that a well-oiled renewal engine can have within your business.– Aaron Cowell
MemberDev published a highly educational infographic covering just about everything you need to know when starting a subscription-based SaaS business. Strapped with highly-informative current statistical data, the infographic covers everything from SaaS retention and churn stats to pricing, growth opportunities and more.
If you’ve ever dreamed of starting a subscription SaaS business or moving your products to the subscription model, now is the time.– MemberDev
Simplus marketing VP Amy Cook penned one of the most thought-provoking pieces we saw this week. Do you know what every SaaS company’s biggest competitor is? According to Cook, it’s Microsoft’s Excel. And by the end of this 3-minute read, Cook’s compelling argument had us convinced. Do you agree?
In the end, Excel has established itself as the default approach. It’s simply how things are done. And it’s very difficult to wake people up and show them that there really is a better way.– Amy Cook
It’s time to wake up.
Closing out this week’s roundup is Totango‘s most recent offering. ‘The 6 Best Ways for Building SaaS Customer Loyalty’ provides readers with just that. Customer retention is vital to the health of your business, and the importance of customer loyalty really goes without saying. Totango’s Mia Jacobs builds some great context around how customer loyalty can make or break your company, and shares 6 simple and effective tips for improving your current customer relationships.
The dynamics of the SaaS marketplace have shifted in favor of the customer, as they are now used to the convenience of short-term arrangements and a subscription economy. Therefore, customer retention is less about building customer loyalty and more about demonstrating that you can act as a partner in your customer’s long-term growth. Show them you know their business, show them you can help them, and show them how you can power their expansion.– Mia Jacobs
Thanks so much for reading! We hope to see you back here next week for another roundup of our favorite SaaS articles!