This week’s SaaS roundup features great tips on building the ultimate sales enablement tech stack, launching software in foreign regions, implementing customer-centric marketing strategies and more. Let’s get started…
Building Your Sales Enablement Technology Stack
Ben Cotton wrote a fantastic guide for those looking to build the ultimate sales enablement tech stack for 2019. But what is the “ultimate” tech stack? As mentioned in the article, each company will have its own needs and requirements. Ben shares 5 easy steps to help you determine what your needs are, and digs into the best SaaS products and services available to choose from.
Traditionally, a “technology stack”, was a list of all the technology services used to build and run one single application, but in recent years it has expanded to encompass the technology used by a team, department or company. Under the hood of every successful SaaS company is a stack of tools which power their teams.
– Ben Cotton
Tips For Software Launch In A Different Region Of The World
You don’t see too many articles on this commonly overlooked subject, but last week, Forbes writer Maciej Duraj stepped in to change that. And we’re so glad she did! Duraj shares some fantastic tips for tackling international software launches, and overcoming the numerous compilations that arise along the way.
Sometimes, all it takes is a small mistake or a wrong translation and the system does not make sense in a different region of the world than where it was launched from. Product launches are usually difficult and time consuming affairs, and moving onto new regions is not without its hurdles either. Before running huge and constly Google Ads or other advertising campaigns, it is worth ironing out the kinks and making sure the software has all the ingredients to click in the region it is being launched at.
– Maciej Duraj
5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI
The opening line says it all: “‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking”.
Customer expectations have never been so high across the SaaS landscape, and just acknowledging these expectations isn’t enough. SaaS companies need to deliver, and for subscription-based platforms, this commitment to meeting customer expectations is a daily effort. Totango‘s Mia Jacobs explains this concept well, and shares 5 brilliant customer-centric marketing strategies that are sure to deliver real ROI.
Every customer expects, and deserves, to feel like your entire operation is dedicated to solving their problem. In practical terms, the digital transformation of business has given them the option to move through SaaS companies with ease. You must grab their attention whenever the opportunity arises, and you have to do it by showing you understand their view of the world.
– Mia Jacobs
SaaS: Performance versus Brand Marketing at Early Stage
Point Nine Capital‘s Clement Vouillon discusses the numerous benefits of approaching content marketing from a branding perspective, and the importance of brand building at an early stage. Vouillon recommends that the branding process be handled by SaaS company founders themselves, and offers uniquely valuable advice on what effective brand marketing may require.
You cannot outsource these tasks and the best people to do it are the founders themselves. This is why it’s very important to be passionate about your market as it gives the motivation to share it with the public.
– Clement Vouillon
Series A SaaS Startup Benchmarks for 2018
Last but not least comes 2019’s first blog post from Redpoint’s Tomasz Tunguz. In this article, Tunguz analyzes 2018’s SaaS series A benchmarks in an effort to gain insight on what may be coming in 2019. But how will 2019 compare? Though not void of pitfalls and market complications, to hear Tunguz tell it – 2019 is shaping up be a great year for SaaS startups of all kinds.
As for the growth rates, the 230% projected growth rate is close to the triple, triple, double, double, double growth strategy that has permeated SaaS. There are a handful of businesses who project greater than 300%, which is a bold assertion at such an early stage, but possible.
– Tomasz Tunguz
Happy reading!
We hope you found these articles helpful, and invite you back next Monday for another SaaS roundup!
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